You will own the end-to-end demand generation strategy for a technical product powering critical business workflows and AI agents. Reporting to a veteran marketing leader, you'll evolve search-led inbound into a robust ABM engine, targeting technical buyers at global SaaS enterprises while fostering a culture of high-impact experimentation and growth.
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London, United Kingdom£64K - £89K
Demand Generation Manager at BGF-backed scheduling infrastructure startup
Join the scheduling infrastructure powerhouse behind 180,000+ companies like GoDaddy and Indeed as their first dedicated Demand Generation Manager. Backed by a recent £15M growth investment, this role offers the rare chance to build an ABM and demand engine from the ground up for a deeply technical product. Reporting to a former marketing leader from GoCardless and Paddle, you will own the full funnel and drive pipeline for the business-critical infrastructure powering the next generation of AI and agentic workflows. If you’re a data-driven marketer who excels at reaching technical audiences, this is your opportunity to define a category-leading GTM strategy.
Overview
Role overview
Company
Cronofy
Software
BGF-backed scheduling infrastructure startup powering 180,000+ companies including GoDaddy and Indeed
Responsibilities
What you will do
- Design and execute a multi-channel demand generation strategy to scale high-intent pipeline across paid search, AI search, and social channels.
- Launch and co-own a creative ABM motion with the Sales team to penetrate and win the largest enterprise accounts in the SaaS ecosystem.
- Partner with RevOps to optimize the marketing stack and funnel, using data-driven insights to identify and exploit new growth levers.
Candidate profile
Who this is a fit for
- 5+ years of B2B SaaS demand generation experience with a proven track record of driving revenue growth rather than just lead volume.
- Specific experience marketing technical products to developers, product managers, or engineering leaders within the software industry.
- Hands-on expertise with HubSpot and modern GTM stacks, paired with a first-principles mindset for testing and scaling new acquisition channels.
What makes it remarkable
Why this role is remarkable
- Significant momentum following a £15M growth investment from BGF, powering infrastructure for massive brands like GoDaddy, Houzz, and Indeed.
- Work under a Head of Marketing with a proven pedigree of building elite marketing functions at fintech and SaaS leaders like GoCardless and Paddle.
- High autonomy to build a modern demand gen playbook from scratch for technical audiences, moving beyond generic tactics into sophisticated, data-driven ABM.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack