Join a category-defining platform that enables co-ownership of premium real estate. As the founding marketing lead, you will build a mass-luxury brand from the ground up, blending fintech trust with hospitality emotion. You will drive the growth engine, define the narrative, and activate high-end lifestyle partnerships to scale this unique property portfolio.
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Remote (United Kingdom)Not Disclosed + Equity
Founding GTM & Brand Lead at Well-funded lifestyle fintech startup
We’re looking for a Founding GTM & Brand Lead to build the growth engine for a platform redefining vacation home ownership. This rare role blends the analytical rigor of fintech with the prestige of a luxury hospitality brand. If you have 2-6 years of experience in premium consumer marketing, a sharp eye for design, and a desire to build a category-defining brand alongside founders in London and Mallorca, this is your opportunity. You’ll manage everything from high-level narrative strategy to activating exclusive lifestyle partnerships across Europe’s most desirable hotspots.
Overview
Role overview
Company
About the company
Well-funded lifestyle fintech startup
Responsibilities
What you will do
- Define the brand's tone of voice and narrative to make compact luxury homes feel premium and desirable
- Launch multi-channel GTM campaigns with clear growth hypotheses and measurable demand targets
- Activate strategic partnerships within exclusive lifestyle communities such as cycling, skiing, and luxury travel
Candidate profile
Who this is a fit for
- 2–6 years of experience in brand or growth roles, specifically for premium consumer or lifestyle brands
- Strong creative taste with the ability to produce "understated premium" copy and visual assets independently
- Maker energy with an interest in architecture and the analytical rigor to scale repeatable growth loops
What makes it remarkable
Why this role is remarkable
- Rare opportunity to define a brand at the intersection of fintech, luxury real estate, and hospitality
- Backed by top-tier funding and operating in an untapped market with high-end physical assets
- Ownership-driven culture offering meaningful equity and the chance to build a content engine from scratch
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
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