Growth Marketing Manager at fast-growing health and wellness startup

As a Growth Marketing Manager, you will lead the charge in identifying and scaling new acquisition channels beyond core performance marketing. You will own a seven-figure experimentation budget, managing the full lifecycle of tests across CTV, audio, and direct mail to build sustainable growth playbooks and diversify the marketing mix.

Fast-growing health and wellness startup

• Build and manage a rigorous experimentation pipeline to identify and prioritize high-potential new marketing channels.
• Manage the end-to-end experiment lifecycle, including hypothesis generation, financial modeling, and creative briefing.
• Partner with data and finance teams to define "kill or scale" criteria using incrementality and geo-lift measurement.

• Proven experience scaling new user acquisition channels in a fast-paced tech or DTC environment.
• Deeply analytical mindset with the ability to build financial models and perform cohort analysis in SQL or Looker.
• Resourceful operator who thrives in ambiguity and treats failed tests as critical data points for learning.

• You will have full autonomy over a dedicated seven-figure experimentation budget to find the next major growth lever.
• Join a well-funded startup backed by top-tier VCs that is actively destigmatizing and modernizing the healthcare experience.
• This is a high-impact, 0-to-1 opportunity to build a high-velocity testing framework from the ground up.