Own the organic growth engine for a market-leading brand that has already generated $1.5M+ in revenue. You will architect a data-driven Instagram strategy to scale our student platform and launch our new consulting division. By managing a creative team and optimizing high-converting funnels, you'll drive multi-million dollar impact without spending a cent on ads.
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Remote$1.5k–$2k/month + Equity
Head of Instagram Strategy at Internationalhustlers - #1 Career Platform for International Students
Join the #1 player in the UK international student market as Head of Instagram Strategy. Internationalhustlers.co.uk has already hit $1.5M in revenue and 60M+ organic views with $0 ad spend—now they need a strategist to scale their engine to $5M/year. This remote role offers a unique path to a Director-level position within a year, equity options, and fully-paid team offsites in Bali or Dubai. If you are a data-driven content architect who knows how to turn views into high-ticket sales, this is your chance to lead the strategy for a world-class personal brand.
Overview
Role overview
Company
Internationalhustlers
Education
Internationalhustlers.co.uk - The UK's leading career platform for international students
Responsibilities
What you will do
- Design and oversee a weekly content plan featuring 14 high-impact Reels and 14 Stories tailored for conversion.
- Analyze daily performance metrics to identify winning hooks and formats, pivoting the strategy based on data-driven insights.
- Delegate execution to a team of editors and designers, providing clear briefs to ensure high-quality content production.
Candidate profile
Who this is a fit for
- Proven track record of generating consistent leads and sales via Instagram, specifically for coaching or digital products.
- Expert-level scripting skills for short-form video, with a focus on hooks, CTAs, and psychological triggers that drive action.
- Experienced in managing creative workflows and delegating tasks to freelancers or internal teams via clear strategic briefs.
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What makes it remarkable
Why this role is remarkable
- Lead the strategy for a brand that reached 60 million+ organic views and $1.5M revenue with zero ad spend.
- Massive career upside with a clear path to becoming Instagram Director ($8k-$10k/month) within 6-12 months as the company scales.
- High-growth culture offering equity options and fully-paid quarterly team offsites in locations like Bali or Dubai.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack