As the first full-time hire and potential future co-founder, you will build the marketing engine for the UK’s first culture-led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual-based energy drink integrates into London’s vibrant creative and nightlife scenes.
Back to all jobs
London, UK£40K + Equity
Featured roleLondon, UK£40K + Equity
Head of Marketing at Mata Mate — UK's first culture-led social energy drink
Join Mata Mate as their first full-time Head of Marketing and help launch the UK's first culture-led yerba maté soda. This is a rare founding team opportunity to bridge the gap between ancient South American ritual and modern London nightlife. You'll own the entire marketing stack—from creative brand strategy to high-growth D2C funnels—while driving a mission-led brand that supports reforestation in Paraguay. If you are a culturally-plugged marketer who thrives in the high-stakes environment of a seed-stage startup and wants to define an entirely new beverage category, this is your breakout role for 2026.
Overview
Why this role stands out
Company
Mata Mate - London-based yerba maté beverage startup
Responsibilities
What you will do
- Develop and execute the end-to-end marketing strategy, overseeing brand voice, creative direction, and multi-channel content creation.
- Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data-led funnel optimization.
- Lead boots-on-the-ground cultural marketing, managing stockist launches, event activations, and community building within London’s creative networks.
Candidate profile
Who this is a fit for
- Proven track record in brand or growth marketing for consumer-facing (CPG) or culture-led brands with a portfolio of successful executions.
- Expert-level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
- Entrepreneurial spirit with a deep connection to London’s social and nightlife scenes, comfortable building systems from scratch in a pre-seed startup environment.
What makes it remarkable
Why this role is remarkable
- Founding team opportunity with meaningful equity and the potential to evolve into a co-founder role as the brand scales.
- High-impact mission supporting environmental regeneration through the reforestation of Paraguay’s Mata Atlántica forest and indigenous farming communities.
- Creative autonomy to define a new drinks category in the UK, backed by a sold-out first production run and a strong advisory network.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
About Jack & Jill
Meet Jack
Jack gets to know what you are great at, what you want next, and makes sure Jill considers you for the right opportunities.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack