You will lead the performance marketing function, managing a multi-million-pound budget to drive customer acquisition. Owning the P&L for growth, you will oversee paid and organic channels while advancing measurement through incrementality testing and MMM. You will lead a dedicated team and collaborate cross-functionally to scale this market-leading platform's digital engine.
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London, United KingdomNot Disclosed + Equity
Head of Performance Marketing at High-growth B2C marketplace
Are you a results-driven marketing leader ready to manage a multi-million-pound budget? We are looking for a Head of Performance Marketing to join a market-leading, well-funded B2C marketplace in London. This high-impact role offers full P&L accountability for acquisition, the chance to pioneer advanced incrementality modeling, and a generous equity package. If you thrive in fast-paced environments and have a track record of scaling high-growth marketplaces through data-led strategies, this is your opportunity to shape the future of a dominant industry player while leading a talented team of specialists.
Overview
Role overview
Company
About the company
High-growth B2C technology marketplace
Responsibilities
What you will do
- Define and execute a multi-channel strategy across Paid Search, Social, Display, and App campaigns to optimize ROAS.
- Spearhead advanced marketing measurement, including incrementality testing and media mix modeling, to determine true marginal ROI.
- Lead and mentor the Performance Marketing team while managing key external agency relationships for maximum efficiency.
Candidate profile
Who this is a fit for
- Senior leadership experience managing high-spend performance budgets within a high-growth B2C or marketplace environment.
- Deep technical expertise in Paid Search (PPC) and Social, with a strong understanding of SEO and ASO.
- Exceptional analytical and modeling skills with the ability to translate complex data into executive-level financial insights.
What makes it remarkable
Why this role is remarkable
- Direct P&L ownership of a substantial multi-million-pound media budget with high commercial impact.
- Join a market-leading platform backed by top-tier VCs at an exciting scaling phase.
- Strategic leadership opportunity to define advanced measurement frameworks and build a high-performing team.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
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