Join Readdle to lead product marketing for PDF Expert, a category-leading app with over 200 million downloads. You will own the growth strategy, from refining value propositions to executing pricing experiments. This high-impact role requires a blend of strategic positioning and hands-on optimization to drive adoption for a flagship Apple ecosystem product.
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London, United KingdomNot Disclosed
Head of Product Marketing at Readdle
Are you a B2C marketing leader with a passion for the Apple ecosystem? Readdle is looking for a Head of Product Marketing to own the growth and positioning of PDF Expert, their flagship revenue driver with millions of users. This is a rare opportunity to join a profitable, bootstrapped pioneer in the productivity space where you can skip the VC pressure and focus on building exceptional products. You'll lead full-funnel strategies—from refining core narratives to driving high-stakes pricing experiments—at a company that values design quality and long-term impact. If you have 8+ years of experience and a track record in mobile subscriptions, this is your chance to shape the future of digital workflows.
Overview
Role overview
Company
Readdle
Readdle.com - Bootstrapped and profitable productivity software pioneer
Responsibilities
What you will do
- Refine PDF Expert’s value proposition and competitive positioning using deep user research, market insights, and rigorous data-driven analysis.
- Own the conversion and activation roadmap across all platforms, optimizing the user journey to increase lifetime value through rapid experimentation.
- Lead cross-functional go-to-market strategies for new product launches, collaborating closely with Product, Lifecycle, and Customer Insights teams.
Candidate profile
Who this is a fit for
- Possesses 8+ years of B2C product marketing experience, with a mandatory background in scaling consumer subscription mobile apps on iOS.
- Demonstrates a mastery of storytelling, capable of crafting powerful narratives that distinguish premium digital products in a crowded competitive landscape.
- Exhibits a results-oriented mindset with deep expertise in revenue levers, pricing models, and data-informed decision-making in product-led organizations.
What makes it remarkable
Why this role is remarkable
- Lead marketing for a market-dominating flagship product that serves as the company's top revenue driver within a world-class suite of Apple productivity apps.
- Enjoy true autonomy in a bootstrapped, profitable environment with over 250 global employees, free from VC pressure and focused on long-term product craft.
- Work at the intersection of product and growth, owning the full funnel from top-of-market positioning to deep technical paywall and pricing experimentation.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack