Join a fast-scaling AI startup as the first dedicated marketing hire to own the demand generation engine. You will bridge premium brand aesthetics with data-driven performance, targeting executive leaders at global fashion brands. Reporting directly to the CEO, you will manage a six-figure budget to redefine how iconic brands create visual content.
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United Kingdom / RemoteNot Disclosed
Marketing Lead (Performance & Demand Generation) at Graswald AI - VC-backed AI for fashion
Graswald AI is seeking a growth-minded Marketing Lead to build the engine driving the next phase of expansion for their AI operating system. Backed by Lakestar and already serving 50 enterprise fashion brands, this role offers full autonomy over a six-figure budget and a direct line to the CEO. If you have 3+ years of B2B SaaS experience and the "high-taste" required to market to iconic global fashion houses, this is your chance to lead a world-class marketing function from the ground up as the company scales toward Series A.
Overview
Role overview
Company
Graswald GmbH
Software
Graswald AI - Lakestar-backed AI operating system for fashion
Responsibilities
What you will do
- Design and execute an omnichannel demand generation strategy across LinkedIn, Search, and events to build a high-intent pipeline of CDOs and Heads of eCommerce.
- Optimize the full funnel by managing the marketing stack (CRM, Tracking, Attribution) and building a tight feedback loop with the sales team for high-value account targeting.
- Collaborate with creative and product teams to translate complex technical AI capabilities into a premium, fashion-forward narrative that resonates with executive-level buyers.
Candidate profile
Who this is a fit for
- 3-5+ years of B2B SaaS marketing experience, specifically scaling demand generation for enterprise or mid-market customers in a high-growth startup environment.
- Hands-on expertise in LinkedIn and Google Ads, paired with the "high-taste" required to market to the visual-heavy fashion and retail industries.
- An owner mentality with the ability to function as a senior individual contributor who can eventually architect and lead a larger marketing department.
What makes it remarkable
Why this role is remarkable
- Full autonomy to rebuild the marketing strategy from the ground up, moving away from a set playbook to your own vision with a six-figure media budget.
- High-impact positioning at a company that already counts 50 enterprise fashion brands as clients and is backed by top-tier VCs like Lakestar and Supernode Global.
- Opportunity to work at the intersection of high-end fashion aesthetics and cutting-edge generative AI, shaping the future of creative infrastructure for the world's most iconic brands.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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