Performance Marketing Manager at Trinity Homecare - PE-backed healthcare group

You will drive sustainable growth for a leading homecare provider by owning both organic search strategy and paid campaign optimization. Reporting to the Head of Performance Marketing, you’ll focus on dominating local SEO, executing data-driven A/B tests, and reducing acquisition costs across three distinct brands to deliver high-quality leads.

• Own the end-to-end local SEO strategy, including Google Business Profile optimization and technical audits to dominate regional search rankings.
• Execute rigorous test-and-learn programs for paid search and social, including ad copy experiments and landing page conversion rate optimization.
• Collaborate with the Brand Marketing Lead to produce keyword-led content while managing external agencies to build internal marketing capabilities.

• 18 months to 4 years of performance marketing experience with a proven track record in both paid search and organic SEO execution.
• Highly proficient with data-driven tools including Google Ads, Search Console, SEMrush, Ahrefs, and Screaming Frog to derive actionable insights.
• Commercially minded specialist who prioritizes SQL generation and cost-per-acquisition over vanity metrics like traffic or rankings.

• Significant impact potential: You will lead the strategic shift from high-cost paid acquisition to a dominant, sustainable organic search engine across a multi-brand portfolio.
• Strong financial backing: Join a fast-growing, Limerston Capital-backed group during an active acquisition phase with the resources to invest in modern marketing technology.
• Purpose-driven growth: Use your performance marketing expertise to help families across England find essential, high-quality care rated "Outstanding" by the CQC.