1/3 of food is wasted, but why?
Most food is still good to eat or cook at the expiry date, because the dates are chosen to cover a worst-case scenario. That’s great for quality and safety, but leads to a huge amount of waste. We believe food should tell you how fresh it is, and in 10 years the world will not be wasting food because of a fixed printed date.
We replace use-by dates and shelf-life testing with smart labels that measure spoilage gas, and AI that predicts the remaining days of freshness. We invented this technology as scientists from Imperial College London, and we're using it to improve the whole supply chain, from food producers to households, and reduce the unbelievable amounts of waste caused by the 50-year-old system of destructive testing and printed expiry dates.
We last quarter we signed enterprise deals with major food manufacturers in the UK, Canada and USA, and we are rapidly disrupting one of the industrial pillars of the world.