Luved (branded as LUVED) is a Dubai-born, AI-powered peer-to-peer marketplace and curated platform for pre-loved luxury fashion, furniture, and lifestyle items in the UAE. It operates a mobile-first marketplace via the luved.app website and app, connecting buyers and sellers of second-hand goods such as designer bags, shoes, clothing, accessories, home decor, and other lifestyle products. The company combines AI-driven automation, image recognition, fraud detection, and smart logistics with third-party authentication partners to ensure listings are accurate, credible, and securely transacted. Its platform layers seller verification (KYC), escrow-based in-app payments, door-to-door courier logistics, and built-in buyer protections over traditional listing features to create a trusted circular-commerce experience. Luved emphasizes sustainability, aiming to extend the life of quality items, reduce waste, and support Dubai’s 2040 sustainability vision through features like AI-assisted listing tools, an in-app AI shopping assistant (LUVBOT), and environmental impact tracking dashboards that quantify avoided carbon emissions, water savings, and items kept out of landfill.
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