Recraft is a generative AI design platform built for business, powered by its proprietary models like Recraft V3. It enables the creation and editing of high-quality, on-brand raster and vector images, mockups, logos, illustrations, and other design assets from text prompts, with features for style consistency, precise control, and professional workflows. Targeted at designers, marketers, and creative teams at companies like Amazon, NVIDIA, and Salesforce, it offers Recraft Studio (freemium web-based workspace) and API access, founded in 2022 in London.