Urban Jungle Services Ltd, trading as Urban Jungle, is a UK-based insurtech and online insurance provider focused on offering fair, flexible and accessible home and renters insurance, primarily for young urban renters and homeowners.[2][3][9][12][17][19][21] The company uses a digital-first financial platform to provide home contents, buildings and contents, tenants’ liability, shared home contents, gadget and other related insurance products, covering risks such as fire, flood, storm damage, theft, vandalism and accidental damage.[2][9][11][17][23] Its platform is designed to support people who rent and share apartments, including features for housemates to split bills, change names when someone moves out, and protect deposits and shared possessions.[2][9] Urban Jungle emphasises transparent pricing, simple quote journeys, rolling monthly plans and policies tailored to the needs and lifestyles of “Generation Rent”, aiming to make insurance simple, fair and affordable.[3][10][12][14][19][20][23] The business operates as an internet-first insurance broker, authorised and regulated in the UK, and positions itself as an insurance challenger leveraging technology and data (including machine learning for fraud detection) to expand access to insurance.[9][11][12][23] It is a certified B Corporation, highlighting a commitment to ethical business practices, environmental considerations and customer-centric service, and has grown into one of the top-rated home insurance providers in the UK, serving hundreds of thousands of customers.[1][12][14]