As the Demand Generation Director, you will architect Raft’s top-of-funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI-enabled marketing stack, and partner with sales to turn high-quality interest into predictable pipeline for enterprise-level deals.
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Demand Generation Director, Logistics & Supply Chain AI at Raft
As Demand Generation Director, you will architect the top-of-funnel engine from scratch, leveraging a modern AI-stack to drive high-velocity ABM strategies for global logistics leaders. If you are a data-obsessed growth builder who thrives in high-stakes environments and wants to own the revenue journey for a category-defining product, this London-based leadership role is your next big move.
About this role
Role overview
About the company
Raft
SoftwareLondon, United KingdomSeries B (VC-backed)
Raft is an AI-first technology company specializing in automating and streamlining operations for freight forwarders and customs brokers within the global logistics and supply chain sector. Through its intelligent freight platform, Raft orchestrates, automates, and simplifies the processing of documents, transactions, approvals, and workflows throughout the shipment lifecycle. The platform integrates with transport management systems (TMS) and leverages advanced AI—including organizational-level machine learning and large language models tailored to logistics—significantly enhancing efficiency, transparency, and collaboration for operators and their customers. Founded in 2017 and headquartered in London, Raft serves a large clientele, including many top global freight forwarders, automating over 300,000 shipments per month and saving its clients substantial operational time. The company has expanded to more than 95 employees across the UK, India, and the US.
Backed by Eight Roads Ventures, Bessemer Venture Partners, Episode 1 Ventures, Dynamo Ventures, Moguntia Capital, Techstars.
What you'll do
What you will do
- Architect and execute end-to-end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.
- Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data-driven pipeline health.
- Orchestrate cross-functional alignment with SDR and Product Marketing teams to synchronize high-velocity campaigns with global GTM objectives.
Who you are
Who this is a fit for
- Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals.
- Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.
- AI-native marketer and HubSpot power user who prioritizes MQL-to-SQO conversion rates and material pipeline value over simple lead volume.
Why this role
Why this role is remarkable
- Lead the demand generation strategy for a category-defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.
- High-impact opportunity to build a revenue engine from scratch in a hyper-growth environment where marketing is a primary driver of global expansion.
- Work at the intersection of enterprise AI and global trade, solving real-world operational challenges for over 60 global logistics leaders.
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