As the Demand Generation Director, you will architect Raft’s top-of-funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI-enabled marketing stack, and partner with sales to turn high-quality interest into predictable pipeline for enterprise-level deals.
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London, UKNot Disclosed
Featured roleLondon, UKNot Disclosed
Demand Generation Director, Logistics & Supply Chain AI at Raft — Series B AI Platform
Join Raft, the Series B startup backed by Bessemer, as they reshape the $19 trillion supply chain industry with enterprise AI. As Demand Generation Director, you will architect the top-of-funnel engine from scratch, leveraging a modern AI-stack to drive high-velocity ABM strategies for global logistics leaders. If you are a data-obsessed growth builder who thrives in high-stakes environments and wants to own the revenue journey for a category-defining product, this London-based leadership role is your next big move.
Overview
Why this role stands out
Company
Responsibilities
What you will do
- Architect and execute end-to-end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.
- Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data-driven pipeline health.
- Orchestrate cross-functional alignment with SDR and Product Marketing teams to synchronize high-velocity campaigns with global GTM objectives.
Candidate profile
Who this is a fit for
- Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals.
- Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.
- AI-native marketer and HubSpot power user who prioritizes MQL-to-SQO conversion rates and material pipeline value over simple lead volume.
What makes it remarkable
Why this role is remarkable
- Lead the demand generation strategy for a category-defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.
- High-impact opportunity to build a revenue engine from scratch in a hyper-growth environment where marketing is a primary driver of global expansion.
- Work at the intersection of enterprise AI and global trade, solving real-world operational challenges for over 60 global logistics leaders.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
About Jack & Jill
Meet Jack
Jack gets to know what you are great at, what you want next, and makes sure Jill considers you for the right opportunities.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack's network.
If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
Jack