As Founding Head of Loyalty & Rewards at Nuba rewards, you will design and build the points economy from the ground up. You’ll own the economics, redemption infrastructure, and strategic partnerships, moving from a pre-seed blueprint to a functioning loyalty currency that rewards residents for renewals, referrals, and everyday lifestyle spending.
Founding Head of Loyalty & Rewards at Nuba rewards
Nuba rewards is tackling the final frontier of consumer loyalty: housing. As Founding Head of Loyalty & Rewards, you won't just be managing a program; you’ll be architecting a new currency for the largest monthly expense most people have. With pre-seed funding closing and significant equity on the table, this is a rare chance to join a London-based proptech at the ground floor. You’ll design the economics, secure high-profile redemption partners like airlines and retailers, and build the infrastructure that turns rent into rewards. If you have a background at IAG Loyalty, Amex, or Nectar and want to lead a category-defining venture, this is your next move.
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Location
London, United Kingdom
Compensation
0.5%-1.5% Equity
Company
Nuba rewards
Role overview
Nuba Rewards is a UK-based financial technology company that enables tenants to pay their rent by credit or debit card while earning reward points that can be redeemed for benefits such as future rent discounts, travel, hotels, and other perks.[4][8][16][19][22] Nuba acts as an intermediary in the payment process: renters pay Nuba using their chosen payment card, and Nuba then transfers the rent amount to the landlord via bank transfer, charging a small transaction fee depending on the card network.[8] The service is positioned as a PropTech solution focused on UK residential real estate, aiming to make rent payments more flexible, unlock card rewards on a major monthly expense, and provide smarter tenant finance tools and insights through its platform and blog content.[8][19][21][24]
What you will do
- Design the full points lifecycle, including economic modelling for cost per point, perceived value, liability management, breakage, and sustainable margins.
- Identify and integrate redemption infrastructure and aggregators, while personally negotiating and closing marquee partnerships with airlines, hotels, and major retailers.
- Collaborate with product and engineering teams to implement commercially sound earn, redemption, and reconciliation mechanics within Nuba’s operator deployments.
Who this is a fit for
- Proven track record of building or materially redesigning major rewards programs (e.g., Avios, Nectar, Amex) rather than just managing established loyalty systems.
- Deep expertise in loyalty economics, liability modelling, and the commercial ability to navigate substantive partnership conversations with financial and travel ecosystems.
- Must be UK-based with existing relationships in the loyalty sector and a hands-on builder mindset capable of moving from strategy to live execution.
Why this role is remarkable
- Unique opportunity to build a proprietary currency for the housing market, the single largest consumer spending category currently lacking a comprehensive rewards ecosystem.
- High-impact founding role with significant equity (0.5% - 1.5%) and the opportunity to transition into a full-time executive position following a successful Seed round.
- Work directly with the founders to influence the core product and commercial strategy, defining how residents earn and redeem value across travel, retail, and rent.
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