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Founding Hype Lead at Octet

Forget traditional marketing; this is narrative warfare. A London-based startup founded by repeat entrepreneurs and an MIT Professor is hiring a Founding Hype Lead to stage real-world provocations that dominate the digital zeitgeist. Backed by Variant and ex/ante, they are building a new primitive for cryptographic proof of physical reality. If you have a background in performance art, creative technology, or high-stakes cultural interventions, this is your chance to build a vanguard movement from the ground up. You'll turn physical stunts into digital artifacts that define the future of the global economy. London-based with meaningful equity on the table.

About this role

Role overview

You will lead narrative warfare for a startup building a physical-reality verification primitive. This is not a content role; it is about staging real-world provocations and cultural interventions that dominate the digital zeitgeist. You will turn material objects into arguments, building a vanguard movement to solve the global fraud crisis.

About the company

Octet

Octet

Variant-backed cryptographic primitive startup founded by exited entrepreneurs and an MIT/TUM Professor

What you'll do

What you will do

  • Stage high-impact physical provocations and IRL stunts that serve as material arguments for real-world cryptographic proof.
  • Translate real-world interventions into viral digital artifacts and narratives that capture the internet’s attention and build a loyal vanguard.
  • Collaborate directly with the founding team to shape company culture and strategy, bypassing traditional marketing for movement-building tactics.

Who you are

Who this is a fit for

  • A creative technologist, streamer, or performance artist with a portfolio of provocative work that has successfully generated mass cultural attention.
  • Possesses an instinct for "narrative warfare" and cultural intervention, drawing inspiration from figures like Marina Abramović or Philippe Petit over corporate marketing.
  • Demonstrates the ability to transform complex technical concepts into visceral, undeniable human stories without relying on industry jargon or buzzwords.

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Why this role

Why this role is remarkable

  • Join a founding team with a proven exit history, backed by tier-one investors including Variant, ex/ante, Hivemind, and leaders from Coinbase and Worldcoin.
  • Execute "narrative warfare" with total creative freedom, treating public opinion as material to be shaped through performance art and high-stakes stunts.
  • Define the cultural footprint of a new technical primitive that provides the ground-truth needed for the future of DeFi and the global digital economy.

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