As the Founding Partner for Demand Generation at Deal Baker, you will own the entire top-of-funnel process from lead research to qualified meeting. You are responsible for building a cold outreach channel from scratch, crafting compelling messaging, and ensuring the CTO’s calendar is filled with highly qualified, owner-operator prospects.
Founder, Demand Generation at Deal Baker
Deal Baker is looking for a Founding Partner to own demand generation and build their outbound engine from zero. This is a unique opportunity for an independent agency owner or consultant to take a second bet as a true partner in a company building engineering functions for small businesses. You will own the entire top-of-funnel strategy—from messaging to qualification—earning €5k per deal with future equity potential. If you are a master of cold outreach who values quality over volume and is already commercially independent, this is the perfect partnership for you.
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Location
Remote, Europe
Compensation
Not Disclosed
Company
Deal Baker
Role overview
Software development2–10+ employees
Deal Baker builds and runs whole engineering functions for companies that own deep domain knowledge and have nobody technical. We’re not a dev shop: we don’t sell hours and we don’t staff projects. Delivery runs on agents rather than headcount, so the marginal cost of delivery is compute.
What you will do
- Build and iterate on a cold outreach engine from the ground up, including domain warming, list building, and multi-channel messaging across LinkedIn and email.
- Identify and qualify owner-operators of companies with 3 to 20 people to ensure every discovery call has high commercial conversion potential.
- Collaborate directly with the CTO to sharpen messaging based on call feedback and market responses, maintaining a disciplined, quality-first sales pipeline.
Who this is a fit for
- Proven track record of building outbound sales channels from scratch for B2B services, evidenced by past successful agency or consultancy work.
- Complete commercial independence, currently running your own successful business or fractional practice and looking for a significant second venture to grow.
- Exceptional C1-level written English with a disciplined approach to qualification, preferring four high-quality meetings over twenty poorly-vetted leads.
Why this role is remarkable
- True Founding Partnership: You enter as a key partner, not an employee, with the opportunity to define long-term equity terms after demonstrating initial traction.
- Unique Market Niche: Deal Baker occupies a high-demand space, serving small companies that desperately need expert engineering functions without the overhead of a full-time hire.
- Pure Demand Focus: You own the outreach product entirely, allowing you to focus on your core strength in channel building and qualification without the responsibility of closing.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Deal Baker wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.