Growth Lead at Unplugged

As the first in-house Growth Lead, you will transition the brand from agency reliance to a data-driven engine. You'll own the full funnel, scaling a mission-driven cabin network from 50 to 100+ locations. This is a hands-on builder role reporting to the co-founder, focusing on paid acquisition, lifecycle marketing, and CRO.

• Transition growth activities from agencies to a high-performing in-house system across paid, organic, and lifecycle channels.
• Design and execute data-driven experiments to optimize website conversion rates and build repeatable attribution models for multi-channel journeys.
• Collaborate directly with the co-founder to identify non-traditional growth levers, including product-led growth and AI-driven marketing efficiencies.

• Proven track record in a hands-on growth role at a startup, marketplace, or D2C brand with complex customer journeys.
• Highly analytical mindset with the ability to manage paid acquisition personally while also conducting qualitative customer interviews for deeper insights.
• Intellectual curiosity and technical fluency in digital marketing tools, with an interest in how AI is currently reshaping growth stacks.

• Founding member of the growth function with complete ownership of the scaling strategy and budget during a pivotal expansion phase.
• Massive existing traction with 85%+ occupancy rates and a social audience of 250k+ followers ready for deeper monetization.
• Mission-driven culture focused on the wellness space, helping thousands of customers disconnect from digital noise and improve mental well-being.