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Growth Marketing Lead at Wonderbly

Be the first marketing hire for a disruptive new venture within a major D2C publishing group. This role offers the unique chance to build a growth engine from scratch for a fun, AI-powered adult gifting brand while enjoying the stability and perks of an established parent company. If you have 4-8 years of experience in D2C growth and love turning messy problems into simple, testable actions, this is your opportunity to shape a brand's future and step into a leadership role as it scales.

Overview

Role overview

You will be the first marketing hire for a high-potential venture within a successful publishing group. Responsible for transforming a brand vision into a repeatable growth engine, you will run rapid experimentation loops across paid media and product positioning to identify scalable customer acquisition channels while working directly with the CPO and CTO.

Company

Wonderbly

Wonderbly

Media & InternetLondon, United Kingdom

Established D2C publishing group launching a new AI-powered adult gifting brand

Responsibilities

What you will do

  • Design and execute structured experimentation loops across paid social, landing pages, and messaging to build a growth playbook.
  • Translate early brand and product ideas into clear, testable hypotheses to pressure-test new book concepts in-market.
  • Partner with the publishing and tech teams to feed performance data back into product development and creative strategy.

Candidate profile

Who this is a fit for

  • 4–8 years of experience in growth marketing or D2C, with a proven track record of managing paid social acquisition channels.
  • High-agency operator who thrives in "zero-to-one" environments where no established playbook exists.
  • Analytical mindset capable of distinguishing signal from noise to prioritize actions that move core performance metrics.

What makes it remarkable

Why this role is remarkable

  • Lead a brand-new venture from scratch with the safety net and resources of an established, profitable parent company.
  • Shape the identity of a fun, irreverent product category that integrates cutting-edge AI at the core of the consumer proposition.
  • Direct path to a broader leadership role as you scale the brand from zero to a significant market presence.

Jack & Jill

How Jack & Jill work together

Jack
I get to know what you’re great at, then find roles you’d never find yourself.
Jill
I recruit from Jack’s network and make the intro when I spot a great match.

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Jack gets to know what you're great at and what you want next, then searches 14 million jobs daily and introduces you directly to hiring managers.

How does this work?

Jack's an AI agent for job searching and career coaching. He works for you.

Jill is the AI recruiter working for the company. She recruits from Jack's network.

If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.

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