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Head of Sales at Reflow AI Inc. (DBA Wayside)

Are you ready to lead the commercial charge for an AI platform revolutionizing the PEO and HRIS industry? This high-growth startup is already automating complex payroll operations for top-tier clients, saving them 40+ hours weekly and reducing response times by 20%. Backed by an advisory board of industry titans, you will define the sales strategy for a SOC-2 compliant AI agent that integrates seamlessly with existing HR systems. If you have a track record of selling enterprise SaaS into the HR space and want to be at the forefront of AI automation, this leadership role offers unmatched impact and visibility.

Overview

Role overview

As the Head of Sales, you will spearhead the commercial growth of an AI platform that integrates with existing HR systems to automate end-to-end payroll and employee life-cycle transactions. You will define the go-to-market strategy, build relationships with top PEO leaders, and drive adoption for a solution already reducing response times by 20% for enterprise clients.

Company

Reflow AI Inc. (DBA Wayside)

Reflow AI Inc. (DBA Wayside)

SOC-2 compliant AI agent platform automating complex HRIS and payroll operations for the PEO industry

Responsibilities

What you will do

  • Design and execute a scalable sales playbook to target enterprise HR teams and Professional Employer Organizations (PEOs) globally.
  • Manage the full sales cycle from prospecting to closing, leveraging case studies that demonstrate 40+ hours of time savings per client.
  • Partner with the product team to translate client feedback into features for the AI agent, ensuring the platform continues to outperform legacy chatbot solutions.

Candidate profile

Who this is a fit for

  • Proven track record in B2B SaaS sales, specifically selling complex software solutions to the HR, payroll, or PEO industries.
  • Strong experience building and managing a sales pipeline from scratch within an early-stage startup environment or high-growth tech firm.
  • Exceptional ability to communicate technical AI value propositions to C-suite executives while maintaining the 'human touch' essential to HR service delivery.**

What makes it remarkable

Why this role is remarkable

  • High-impact leadership role at a company backed by an advisory board of elite industry CEOs and former executives from Spirit HR and Tandem HR.
  • Solve massive operational inefficiencies in the HR sector using proprietary AI that integrates bi-directionally with Salesforce and PrismHR without requiring employee change management.
  • Join a SOC-2 Type II and GDPR compliant startup that is already trusted by leading organizations like Infiniti HR and Syndeo to handle sensitive HRIS data.

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