Marketing & Growth Lead at Wonderbly

As the first marketing hire for a brand new humor-focused gifting venture, you will build a repeatable growth engine from scratch. Working directly with the CPO and CTO, you will translate brand vision into testable hypotheses, running rapid experimentation loops across paid social and digital channels to scale this AI-powered proposition.

• Design and execute rapid experimentation loops across paid media, landing pages, and messaging to identify core growth levers.
• Build the performance marketing playbook from the ground up, establishing early benchmarks and scaling winning creative angles.
• Collaborate with the Publishing team to pressure-test new product ideas in-market before they go into full production.

• 4–8 years of growth marketing experience, specifically scaling acquisition within a D2C or early-stage startup environment.
• Expert-level execution in paid social and digital channels with a proven track record of moving from hypothesis to scale.
• High-agency operator who thrives in ambiguity and uses analytical rigor to turn messy problems into clear, actionable results.

• Rare opportunity to launch a startup venture from zero with the full financial backing and infrastructure of a global publishing giant.
• Shape a product-led brand that sits at the cutting edge of humorous adult gifting and creative AI technology.
• Direct path to a leadership role as the venture scales, reporting into the VP of Marketing with high autonomy.