As the B2B Performance Marketing Manager, you will build and scale a paid acquisition engine from the ground up. You’ll own the strategy and execution for paid social and search, targeting HR and Benefits decision-makers to drive high-quality pipeline. This hands-on role offers high autonomy to directly influence the growth of a mission-driven company.
B2B Performance Marketing Manager at Tooth Fairy Healthcare Ltd
Tooth Fairy Healthcare Ltd is a $10M venture-backed health tech startup revolutionising employee dental benefits with the world's smartest dental app, and we are looking for a B2B Performance Marketing Manager to own our paid acquisition engine. If you have 5+ years of experience scaling paid social and search targeting HR leaders, join us to build this function from the ground up and drive high-quality pipeline that directly impacts our rapid growth across the UK.
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Location
Remote (United Kingdom)
Compensation
Not Disclosed
Company
Tooth Fairy Healthcare Ltd
Role overview
Healthcare
Toothfairy is a digital dentistry platform that offers emergency dental care, teeth straightening, whitening services, and on-demand consultations through a mobile app, connecting patients with dentists for 24/7 supervision and treatments.[1][2][3][5]
What you will do
- Design and execute full-funnel paid social campaigns on LinkedIn and Meta specifically targeting HR Directors and People Leaders.
- Manage and optimize PPC and search strategies, including Google Ads and emerging AI search platforms, to capture high-intent B2B leads.
- Build sophisticated attribution models and reporting frameworks to connect marketing spend directly to pipeline influence and revenue growth.
Who this is a fit for
- 5+ years of experience in B2B performance marketing with a proven track record of scaling paid social and search campaigns.
- Deep experience selling into HR, Benefits, or People teams within the employee benefits or HR tech industry is essential.
- Highly analytical professional with a strong understanding of long B2B sales cycles, multi-touch attribution, and ROI-focused budget management.
Why this role is remarkable
- High ownership and autonomy to build a performance marketing function from scratch within a fast-growing, venture-backed startup.
- Direct involvement in reshaping employee health benefits using AI-driven dental care, backed by $10M from top-tier investors like Ada Ventures.
- Strategic influence within a small, collaborative team where your performance-driven insights directly impact company-wide revenue and growth targets.
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Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tooth Fairy Healthcare Ltd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.