As the Brand Manager at Companion.energy, you will lead our visual identity and messaging across Europe. Operating as a creative “Swiss Army knife,” you’ll translate complex energy market data into compelling narratives and high-impact brand activations. You’ll coordinate a freelance network to bridge the gap between software and physical energy assets.
Brand Manager at Companion.energy
Companion.energy is a €2.1M seed-stage startup in Ghent revolutionizing how large enterprises manage energy. As their first Brand Manager, you’ll be a creative "Swiss Army knife" responsible for shaping a brand that bridges the gap between software and physical power grids. From owning the visual identity to orchestrating major European events, you'll work directly with the founders to translate complex energy markets into compelling narratives. If you have a background in B2B tech and a knack for high-impact storytelling, this is your chance to build a category-defining brand that accelerates the energy transition.
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Location
Ghent, Belgium
Compensation
€60k-€80k
Company
Companion
Role overview
Companion.energy provides energy management, forecasting and flexibility software to bridge the gap between energy procurement and operations. The company’s software products unlock the power of electrification, flexibility, and renewables for industrial companies, delivering 10-30% energy costs savings and cost stabilization. Their solution combines real-time energy data with advanced AI-driven decision making to create an intuitive energy management system for complex environments, helping enterprises turn energy from a cost center into a strategic advantage.
What you will do
- Own the end-to-end visual identity and messaging strategy, ensuring Companion.energy stands out in the complex enterprise energy market.
- Coordinate a network of external freelancers, including designers, copywriters, and videographers, to execute high-quality creative campaigns and brand materials.
- Lead the planning and execution of industry events and customer gatherings to build community and drive brand awareness across European markets.
Who this is a fit for
- Proven experience in brand management or creative roles within B2B tech or the energy sector, with a strong portfolio of visual and narrative work.
- Hands-on proficiency with design tools and a “startup-savvy” mindset to thrive in a fast-paced, 20-person team environment.
- Excellent copywriting and storytelling skills in English, with the ability to make highly technical energy concepts feel accessible and compelling.
Why this role is remarkable
- Shape a brand from the ground up at a well-funded €2.1M seed-stage startup, working directly with the founders to define how Companion.energy shows up globally.
- Work at the cutting edge of the energy transition, where your creative decisions help enterprises manage megawatts and shift toward renewable power.
- Enjoy high autonomy and a “Swiss Army knife” scope, managing everything from visual design and storytelling to major industry event activations across Europe.
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