As the Creator Community Lead, you will build and own Reacher’s creator ecosystem from the ground up. You’ll architect community structures, recruit top-tier TikTok Shop creators, and develop programs that drive engagement. Acting as a bridge between brands and creators, you’ll ensure Reacher remains the premier destination for creator-led commerce success.
Creator Community Lead at Reacher
Reacher is redefining creator-led commerce for brands like Under Armour and Logitech, and they need a Creator Community Lead to architect their ecosystem from scratch. Backed by Y Combinator (S25), this 15-person team is building the core infrastructure for the TikTok Shop era. You’ll have total ownership over recruiting, engaging, and scaling a high-performing creator network while working directly with the founders. If you’ve built creator communities before and want to lead the charge in the most exciting corner of ecommerce, this remote US role offers the perfect blend of early-stage impact and market-leading traction.
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Location
Remote (United States)
Compensation
Not Disclosed
Company
Reacher
Role overview
Reacher is a YC-backed AI platform helping brands scale creator marketing on TikTok Shop. The product automates the messy operational work behind affiliate and creator programs: discovering creators, reaching out at scale, managing CRM workflows, running campaigns, moderating content, and helping brands turn creator activity into sales. The company is already positioned as the #1 AI platform for TikTok Shop creator marketing and is an official TikTok Shop App Store partner.
What you will do
- Design and implement the recruitment, onboarding, and engagement strategies for Reacher’s TikTok Shop creator community.
- Create rituals and systems such as events and group activations that maintain high creator motivation and retention within the ecosystem.
- Collaborate with the brand partnerships team to execute high-performing creator-brand campaigns and share creator insights with internal product teams.
Who this is a fit for
- Proven experience building or managing creator communities, specifically within TikTok Shop, affiliate marketing, or creator-led ecommerce.
- Exceptional relationship-building skills with the ability to navigate both creator needs and corporate brand requirements effectively.
- A proactive, builder mindset comfortable operating in a fast-paced, 15-person startup environment where you define the entire community playbook.
Why this role is remarkable
- Join a Y Combinator S25 startup at the ground floor, working directly with the founding team to shape the future of TikTok Shop commerce.
- High-impact ownership where you move from “scratch to one,” building a community that supports massive brands like Under Armour and Logitech.
- Be at the forefront of the fastest-growing commerce trend, defining how creators and brands collaborate in a shifting social commerce landscape.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Reacher wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.