As CRM Manager at Sunspel Limited, you will spearhead the email marketing strategy to drive engagement, conversion, and retention. Reporting to the Head of Ecommerce, you will balance commercial revenue targets with luxury brand storytelling, utilizing customer data to deliver personalized experiences across the full campaign lifecycle and automated programs.
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CRM Manager at Sunspel Limited
Join Sunspel Limited, a heritage British brand with a 160-year legacy of hand-crafting luxury garments. As CRM Manager, you’ll take ownership of the email marketing strategy, driving engagement and retention for a globally recognized name in fashion. This is a unique opportunity to blend data-driven segmentation with luxury storytelling in a brand that values craftsmanship and innovation. You will play a pivotal role in evolving the brand's digital presence by managing lifecycle automation and developing an exclusive VIP loyalty program for a sophisticated global audience.
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Location
London, United Kingdom
Compensation
£40k-£45k
Company
Sunspel Limited
Role overview
Sunspel Limited is a British garment manufacturer and luxury clothing retailer best known for creating high-quality, everyday wardrobe essentials such as boxer shorts, T‑shirts, polo shirts and knitwear. Founded in 1860, the company has over 160 years of heritage in crafting premium underwear and casualwear, and was among the first to introduce the boxer short to the UK market in the mid‑20th century.[2][5] Sunspel focuses on timeless, modern designs made from exceptional fabrics, emphasizing comfort, durability and understated style rather than trend-led fashion.[1][4][5] The brand designs and manufactures many of its core products in the UK, particularly at its Long Eaton facility, while working with specialist partner factories in Europe for certain categories, and positions itself as an authentic English heritage brand with a contemporary, luxury aesthetic.[1][4][6][8] Its products are sold through its own retail stores, e‑commerce site sunspel.com, and selected wholesale partners globally, serving customers seeking premium apparel and accessories in the retail apparel and fashion segment.[1][2][7]
What you will do
- Develop and execute a comprehensive email marketing calendar that aligns commercial priorities with luxury brand storytelling and KPIs.
- Lead the end-to-end campaign process, including segmentation planning, creative briefing, localization, and in-depth performance analysis.
- Manage and scale automated email programs to deliver personalized customer journeys that increase lifetime value and retention metrics.
Who this is a fit for
- Proven experience managing end-to-end email marketing communications and CRM strategies, preferably within a luxury or retail environment.
- Strong analytical skills with the ability to extract actionable insights from customer data and perform complex A/B testing.
- Technical proficiency in email service providers (Ometria preferred) along with basic Adobe Creative Suite and HTML skills.
Why this role is remarkable
- Influence a 160-year-old heritage brand by shaping its future CRM and digital engagement strategies.
- Work with a globally recognized luxury name known for uncompromising quality and artisanal British craftsmanship.
- Take full ownership of high-impact channels, from lifecycle automation to the development of a premium VIP loyalty program.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Sunspel Limited wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.