You will own the end-to-end demand generation strategy for a technical product powering critical business workflows and AI agents. Reporting to a veteran marketing leader, you'll evolve search-led inbound into a robust ABM engine, targeting technical buyers at global SaaS enterprises while fostering a culture of high-impact experimentation and growth.
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Demand Generation Manager at Cronofy
Join the scheduling infrastructure powerhouse behind 180,000+ companies like GoDaddy and Indeed as their first dedicated Demand Generation Manager. Backed by a recent £15 million growth investment, this role offers the rare chance to build an ABM and demand engine from the ground up for a deeply technical product. Reporting to a former marketing leader from GoCardless and Paddle, you will own the full funnel and drive pipeline for the business-critical infrastructure powering the next generation of AI and agentic workflows. If you’re a data-driven marketer who excels at reaching technical audiences, this is your opportunity to define a category-leading GTM strategy.
About this role
Role overview
About the company
Cronofy
Software
BGF-backed scheduling infrastructure startup powering 180,000+ companies including GoDaddy and Indeed
What you'll do
What you will do
- Design and execute a multi-channel demand generation strategy to scale high-intent pipeline across paid search, AI search, and social channels.
- Launch and co-own a creative ABM motion with the Sales team to penetrate and win the largest enterprise accounts in the SaaS ecosystem.
- Partner with RevOps to optimize the marketing stack and funnel, using data-driven insights to identify and exploit new growth levers.
Who you are
Who this is a fit for
- 5+ years of B2B SaaS demand generation experience with a proven track record of driving revenue growth rather than just lead volume.
- Specific experience marketing technical products to developers, product managers, or engineering leaders within the software industry.
- Hands-on expertise with HubSpot and modern GTM stacks, paired with a first-principles mindset for testing and scaling new acquisition channels.
Why this role
Why this role is remarkable
- Significant momentum following a £15 million growth investment from BGF, powering infrastructure for massive brands like GoDaddy, Houzz, and Indeed.
- Work under a Head of Marketing with a proven pedigree of building elite marketing functions at fintech and SaaS leaders like GoCardless and Paddle.
- High autonomy to build a modern demand gen playbook from scratch for technical audiences, moving beyond generic tactics into sophisticated, data-driven ABM.
Jack & Jill
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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