Lead the full marketing organization at Joyous.team, overseeing an $18M+ annual budget across performance, brand, and creative. You will evolve a proven performance engine into a household mental health brand while managing five growth pillars. This leadership role reports to the CEO, offering full P&L ownership and significant board-level visibility.
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Director of Marketing at Joyous.team
Join Joyous.team as Director of Marketing to lead the evolution of a $43M ARR mental health leader into a global household brand. Managing an $18M+ annual budget and reporting directly to the CEO, you will oversee performance, brand, creative, and community for a category-defining at-home ketamine microdosing protocol. With 50% year-over-year growth and exceptional patient clinical outcomes, this is a rare opportunity to shape the future of psychedelic medicine at scale. If you are a full-stack marketing leader who can move seamlessly from high-level board strategy to hands-on creative execution, this role offers unparalleled impact.
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Jack finds you jobs at companies like Joyous. Talk to Jack to get considered for roles that fit what you're great at.
Location
Foster City, United States
Compensation
Not Disclosed
Company
Joyous
Role overview
Healthcare
Joyous offers an alternative hope for depression and anxiety through a proprietary and affordable low dose ketamine treatment protocol. The company provides a comprehensive telehealth mental health care plan including assessment, consultation, medication delivery, ongoing support via a digital platform, and curated treatment courses for conditions like depression, anxiety, PTSD, and chronic stress.
What you will do
- Orchestrate five growth pillars including Audience Insight, Journey Optimization, Performance Marketing, Brand/PR/Partnerships, and Social/Community Amplification.
- Manage and optimize an $18M+ multi-channel budget across Meta, Google, and TikTok while leading a high-velocity, data-driven Creative Factory.
- Translate deep patient insights and clinical outcomes into a cohesive brand strategy that drives organic word-of-mouth and long-term adherence.
Who this is a fit for
- 7–12+ years of full-stack marketing experience with a proven track record of managing multi-million-dollar performance budgets at a scaling DTC brand.
- At least 3 years of experience leading cross-functional teams of 5-10+ people across performance, brand, creative, and communications.
- Highly data-literate leader comfortable using AI performance tools, interrogating CAC cohorts, and presenting high-level growth strategy to a board.
Why this role is remarkable
- Scale a category-defining brand in the rapidly emerging psychedelic medicine space, moving from performance-led growth to a household name.
- Join a high-traction leader with $43M ARR and ~50% year-over-year growth, supported by a massive $18M+ annual paid acquisition budget.
- Take a true leadership seat with full P&L ownership and a direct reporting line to the CEO, overseeing a talented cross-functional team.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Joyous wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.