Join a well-funded fintech startup as the first GTM hire, working directly with the CEO to define the brand’s voice and market presence. You will build the marketing function from zero, leveraging AI-driven workflows to scale community, content, and events for finance leaders. This is a high-impact, founding-level role.
Founding GTM & Marketing Lead at VC-backed fintech SaaS
Are you a high-agency builder looking to shape the future of finance? We’re seeking a Founding GTM & Marketing Lead to join a fast-growing, VC-backed fintech SaaS in London. Working directly with the CEO, you’ll define the brand, build a community of senior leaders, and scale marketing from zero using AI-powered workflows. This isn't a traditional marketing job; it’s a mission to create a category-defining brand with meaningful equity on the table. If you have a bias for action and a builder mentality, this is your chance to join a well-funded team early and lead a critical function.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
Confidential company
Role overview
About the company
VC-backed fintech SaaS platform
What you will do
- Build and manage the end-to-end digital presence, including the website, social strategies, and high-impact founder content.
- Design and execute community-led growth initiatives, including events and educational programs tailored to senior finance leaders.
- Lead multi-channel product launches and growth experiments, using AI automations to optimize operations and move at high velocity.
Who this is a fit for
- A high-agency generalist with a proven track record of getting creative projects live and building communities people care about.
- Technically curious and comfortable using AI tools to automate workflows, build processes, and amplify output beyond traditional marketing limits.
- Exceptional communicator with strong commercial instincts who thrives in a fast-paced, builder-first environment where outcomes matter more than activity.
Why this role is remarkable
- Partner directly with the CEO to build and scale the brand, community, and marketing function from the ground up.
- Backed by top-tier global VCs and industry leaders, the company is rapidly expanding from its UK base into international markets.
- High-agency environment where you are empowered to own the mission, experiment with AI-first workflows, and shape the company’s culture.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Confidential company wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.