You will own the end-to-end digital growth engine for a high-momentum running brand. This hands-on role involves optimizing the full e-commerce funnel, from creative strategy and paid media to CRO and retention. Working directly with the CEO, you’ll drive acquisition efficiency and scale Hyloathletics.com’s D2C presence alongside their global wholesale expansion.
This job is no longer actively hiring. Talk to Jack to find live roles.
Fractional Head of Growth at Hyloathletics
Hyloathletics.com is scaling the future of performance running shoes, and they need a Fractional Head of Growth to supercharge their e-commerce engine. With global retail momentum and a B Corp mission, this is a high-impact opportunity to own the full growth funnel—from Meta-driven acquisition to CRO and retention strategy. If you have 5+ years of experience scaling premium consumer brands and a hands-on operator mentality, join a team building high-performance footwear that respects the planet while dominating the track.
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This role is no longer actively hiring, but Jack can still help you discover similar open roles that fit.
Location
London, United Kingdom / Remote
Compensation
Not Disclosed
Company
Hyloathletics
Role overview
Sporting Goods / Footwear ManufacturingWindsor and Maidenhead, United KingdomSeries A (VC-backed)
Hylo is a premium running shoe brand based in the UK and selling globally. We are on a mission to inspire and empower our community to RUN LIKE THE WORLD DEPENDS ON IT. Founded in London in 2024, our debut shoe—IMPACT—is already stocked in 300+ leading run stores around the world. We are growing very quickly.
Backed by Eka Ventures, Redrice Ventures, Mahr Projects, Patrick Bamford.
What you will do
- Oversee and optimize performance across Meta and Google ads, developing rigorous testing frameworks for hooks, messaging, and high-converting landing pages.
- Lead website conversion rate optimization by improving product detail pages, site merchandising, and checkout flows to increase AOV and customer lifetime value.
- Build comprehensive weekly growth reporting and analytics frameworks to turn funnel drop-off and cohort data into actionable decisions for international scaling.
Who this is a fit for
- Has 5+ years of experience scaling premium e-commerce consumer brands specifically within the sports, fashion, footwear, or outdoor lifestyle categories.
- Possesses deep expertise in Meta-driven growth and conversion rate optimization (CRO) with a hands-on operator mentality and strong analytical skills.
- Demonstrates a commercially sharp mindset and strong brand taste, comfortable balancing performance-driven metrics with high-quality brand storytelling in a fast-moving startup.
Why this role is remarkable
- Join a mission-driven B Corp performance footwear brand with genuine global momentum and retail presence in the US and UK specialty run markets.
- High-impact, fractional leadership role offering significant ownership of the growth roadmap and direct visibility with the founding team and CEO.
- Opportunity to scale a challenger brand that successfully balances premium performance footwear craft with a deep commitment to environmental sustainability.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Hyloathletics wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.