As the first dedicated Growth Lead at Affinitylabs.ai, you will work directly with the founders to scale a portfolio of consumer products. You will build repeatable systems for paid acquisition, creative production, and funnel testing, turning experimentation into a science that drives growth across the entire Foundry ecosystem.
Growth Lead at Affinitylabs
Join Affinitylabs.ai as their first dedicated Growth Lead and revolutionize how creator-led consumer software is scaled. This London-based venture studio pairs world-class engineering with creators who have massive audiences, and you will be the architect of the growth systems powering their entire portfolio. Working directly with the founders, you will master Meta ads, build automated creative pipelines, and develop the infrastructure that makes every new product launch faster and cheaper than the last. If you are a high-agency growth expert who can code their own landing pages and loves trial-to-paid mechanics, this is your chance for massive ownership.
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Location
London, United Kingdom
Compensation
Not Disclosed + Equity
Company
Affinitylabs
Role overview
Affinity Labs is a AI venture studio that partners with content creators to launch software businesses. Their model involves creators bringing their audience and industry insights, while Affinity Labs uses its’ agentic workflows to build, operate and scale new creator-led software companies.
What you will do
- Manage and scale Meta ad campaigns across the portfolio, defining creative test frameworks, CAC/ROAS targets, and optimizing trial-to-paid economics for each product.
- Build a robust creator and UGC pipeline, managing briefs and production variations while integrating AI tools to streamline creative workflows and make them reusable.
- Develop reusable validation infrastructure, including landing pages and tracking systems, to conduct pre-build research and audit growth performance metrics for the team and investors.
Who this is a fit for
- Proven track record running Meta paid acquisition with direct accountability for performance metrics and a deep understanding of consumer subscription mechanics and payback periods.
- Technically proficient enough to build landing pages and debug tracking or attribution (vibe-coding) without requiring constant engineering support to move fast.
- Analytical and high-agency, with experience managing UGC creators and a habit of building comprehensive dashboards before launching experiments to ensure data-driven decision making.
Why this role is remarkable
- Join a high-impact venture studio as the first growth hire, working directly with co-founders to shape the distribution strategy for an entire portfolio of products.
- Leverage a unique business model where distribution is baked-in through creator partnerships, allowing you to focus on optimization and scaling rather than just cold acquisition.
- High-autonomy environment with meaningful equity, where your work on shared infrastructure directly accelerates the launch and success of multiple consumer brands from day zero.
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