As the first Growth Manager at one of the UK’s fastest-growing consumer apps, you will drive organic user acquisition for an AI-powered grocery platform. Working directly with the CEO, you'll scale creator partnerships, develop social playbooks, and iterate on content to reach millions, helping families eat better and spend less.
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Growth Manager at Mealia
Join the team behind one of the UK’s fastest-growing consumer apps, which recently reached #2 on the App Store and is partnered with major global supermarkets. As the first Growth Manager for this innovative AI-powered grocery platform, you will work directly alongside the CEO to architect and scale organic acquisition through strategic creator partnerships and high-impact social content. We are looking for a scrappy, social-first marketer who lives for 0-to-1 challenges and wants to redefine how millions of people decide what to eat. This is a high-ownership role where your creative experiments will directly impact the daily lives of families across the UK and US.
About this role
Role overview
About the company
Food & TechnologyLondon, United KingdomPre-Seed (VC-backed)
Mealia is an AI grocery shopper reimagining how we choose what to eat and buy. Tell Mealia your needs for the week, and it will take care of planning your meals and doing your grocery shopping from your favourite supermarket.
Tens of thousands of people in the UK are using Mealia, and hundreds of thousands of meals have been ordered through the app. Find us on the AppStore or GooglePlay.
Backed by Smart Data Discovery Challenge, Bethnal Green Ventures, Mayor of London Poverty Prevention Challenge.
What you'll do
What you will do
- Scale organic user acquisition by sourcing creators, writing briefs, and managing high-impact social media partnerships and UGC campaigns.
- Own the end-to-end content cycle, from spotting emerging trends and hooks to refining thumbnails and captions for maximum conversion.
- Build and execute repeatable growth playbooks, treating organic channels with the same analytical rigor and experimentation as performance marketing.
Who you are
Who this is a fit for
- Proven track record of scaling B2C growth for early-stage startups or breakout consumer brands with a social-first mindset.
- Hands-on expertise in social platforms, trend-spotting, and personal experience managing creator relationships and end-to-end content production.
- Analytical yet creative problem-solver based in London, comfortable moving at a relentless pace in a high-urgency, 0-to-1 environment.
Why this role
Why this role is remarkable
- Join a high-momentum startup that recently hit #2 on the UK App Store and is partnered with major global supermarkets.
- High-agency 0-to-1 opportunity working directly with the CEO to architect the growth engine and brand voice from scratch.
- Impact the lives of hundreds of thousands of users by scaling a category-defining AI product in a £1T+ global market.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.