As Mealia’s first Growth Manager, you will drive organic user acquisition by building social-first content playbooks and creator partnerships from scratch. Working directly with the CEO, you will scale the brand’s presence across digital channels, treating organic growth with the precision of performance marketing to bring agentic AI grocery shopping to millions of households.
Growth Manager at Mealia
Join Mealia, the AI grocery app that recently hit #2 on the UK App Store and is partnering with the world's largest supermarkets. As our first Growth Manager, you'll work directly with the CEO to scale our brand across social channels and creator partnerships. This is a high-impact, hands-on role for a scrappy marketer ready to disrupt the £1T grocery industry. With hundreds of thousands of downloads already, you'll have the platform to build a category-defining brand from the ground up while earning meaningful equity in a fast-growing London startup.
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Location
London, United Kingdom
Compensation
£35k-£50k + Equity
Company
Mealia
Role overview
Food & TechnologyLondon, United KingdomPre-Seed (VC-backed)
Mealia is an AI grocery shopper reimagining how we choose what to eat and buy. Tell Mealia your needs for the week, and it will take care of planning your meals and doing your grocery shopping from your favourite supermarket.
Tens of thousands of people in the UK are using Mealia, and hundreds of thousands of meals have been ordered through the app. Find us on the AppStore or GooglePlay.
Backed by Smart Data Discovery Challenge, Bethnal Green Ventures, Mayor of London Poverty Prevention Challenge.
What you will do
- Build and execute repeatable organic acquisition playbooks across social platforms, focusing on high-impact content creation, hook optimization, and community engagement.
- Identify, source, and manage creator partnerships and UGC campaigns that drive millions of views and measurable app downloads through smart brief writing and execution.
- Iterate rapidly on content strategy using a performance-marketing mindset, analyzing data to scale successful creative experiments and refine the user acquisition funnel.
Who this is a fit for
- Proven track record scaling B2C growth for early-stage startups, with deep experience in consumer app marketing and building brand traction from scratch.
- A social-first operator who lives and breathes platform trends, with hands-on experience sourcing creators, writing briefs, and refining content until it converts.
- High-agency problem solver who thrives in fast-paced, unscripted environments and possesses the creative instincts to spot emerging trends before they go mainstream.
Why this role is remarkable
- Join a high-momentum startup that recently hit #2 on the UK App Store and is already partnering with some of the world’s largest supermarket chains.
- Take full ownership of the growth engine at the 0-to-1 stage, working directly with the CEO to define how a category-defining AI product reaches the mass market.
- Participate in a once-in-a-generation shift as agentic AI disrupts the £1T global grocery market, offering meaningful equity and rapid career progression in a high-performance environment.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Mealia wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.