As the Growth Marketing Manager, you will lead the full user lifecycle for Injective Foundation’s upcoming trading application. You’ll convert brand awareness into product usage by executing high-impact GTM campaigns, scaling creator-led growth, and optimizing user funnels. This role is pivotal in driving the next wave of adoption for Web3 finance.
Growth Marketing Manager at Injective Foundation
Join Injective Foundation to drive the growth of a next-generation trading app within one of Web3’s fastest-growing Layer-1 ecosystems. As Growth Marketing Manager, you won’t just be chasing social reach; you’ll be owning the entire user lifecycle—from awareness to retention—to build real product liquidity. We’re looking for a hands-on marketer with a repeatable growth playbook and 4-5+ years of experience in crypto or fintech. With a total compensation package up to $180k plus INJ token awards and a remote-friendly culture, this is your chance to lead high-impact GTM strategies for the future of decentralized finance.
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Location
New York, United States
Compensation
$160k-$180k + Equity
Company
Injective Foundation
Role overview
Finance
Injective Foundation is a Layer 1 blockchain platform for Web3 finance, offering zero gas fees, cross-chain interoperability, and scalable decentralized finance (DeFi) solutions. The platform provides pre-built modules and a MultiVM architecture designed to facilitate seamless development and integration of financial applications, including decentralized exchanges, perpetual swaps, futures trading, margin trading, and spot trading. Injective enables developers to build high-performance financial applications with sub-second finality, composable modules, and cross-chain routing. The foundation launched a $100 million digital asset treasury anchored in INJ, the native token of the Injective blockchain, demonstrating institutional adoption in the Web3 finance ecosystem.
What you will do
- Develop and execute comprehensive Go-to-Market plans to drive user acquisition, activation, and long-term retention for the new trading app.
- Source, brief, and scale KOL and creator partnerships across TikTok, Instagram, and X to generate organic growth and platform liquidity.
- Analyze user funnels and behavior to identify friction points, building automated onboarding flows and in-app campaigns to improve conversion metrics.
Who this is a fit for
- Has 4-5+ years of growth marketing experience, specifically within crypto, trading platforms, or high-velocity consumer fintech environments.
- Demonstrates a proven track record of scaling products through measurable UGC and creator-led strategies across multiple social platforms.
- Possesses deep knowledge of Web3 user behavior and the ability to bridge the gap between crypto-native and traditional finance audiences.
Why this role is remarkable
- Lead the launch of a flagship trading app within one of the fastest-growing Layer-1 ecosystems specifically engineered for financial applications.
- Own the entire growth stack from zero to scale, moving beyond simple social reach to drive deep product liquidity and user adoption.
- Work in a high-impact, remote-friendly environment with a global team that values lean, creative strategies over massive, inefficient spending.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Injective Foundation wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.