As Head of CRM at Chip Financial Ltd, you will transform lifecycle marketing into a core profit center. Leading a team of five, you’ll own the Braze platform and the economics of activation, retention, and cross-sell. You will build an AI-native function using LLMs to drive wealth management growth and cohort LTV.
Head of CRM at Chip Financial Ltd
Chip Financial Ltd is hiring a Head of CRM to turn lifecycle marketing into a core profit center for the UK’s fastest-growing wealth super app. Managing £6bn+ in assets and fresh off a £50m+ crowdfunding journey, Chip is scaling its AI-native platform. You’ll lead a team of five, own the Braze roadmap, and leverage LLMs like Claude to drive retention and cross-sell across pensions and investments. If you’re a numerate leader who thinks in unit economics rather than open rates, this is your mandate to build a modern CRM function from the ground up.
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Location
London, United Kingdom
Compensation
£100k
Company
Chip Financial Ltd
Role overview
Financial Software
Chip Financial Ltd is a UK-based fintech company operating a mobile app that enables users to save and invest money. It offers savings accounts with competitive rates and prize draws, Stocks and Shares ISA, General Investment Account (GIA), and access to over 40 curated investment funds from major asset managers. Founded in 2016, it is authorised and regulated by the Financial Conduct Authority (FCA) under Firm Reference Number 911255, headquartered in London, and serves over 500,000 registered users with a team of approximately 150 people.
What you will do
- Lead the end-to-end lifecycle strategy, build backlog, and operational rhythm for a team of five specialists using the Braze platform.
- Build an AI-native CRM function using Claude for high-velocity personalization, content intelligence, and sophisticated customer journeys ahead of the market.
- Partner with Finance and Compliance to optimize activation and cross-sell triggers aligned with cohort economics and FCA Consumer Duty standards.
Who this is a fit for
- Proven leader of a CRM or lifecycle function with deep, hands-on Braze expertise spanning strategy, technical build, and data operations.
- Numerate expert comfortable with cohort retention, contribution margin, and payback economics in a high-growth, regulated wealth management context.
- Serious experience implementing AI and LLMs in production for personalization and analysis within a fast-paced startup or fintech environment.
Why this role is remarkable
- Join a Sunday Times “Fastest Growing” fintech during its most consequential year, featuring the launch of pensions and a bespoke AI wealth agent.
- Own a multi-million pound lifecycle machine with a mandate to drive cohort LTV and contribution margin, not just simple campaign engagement.
- Work at the intersection of fintech and AI, leveraging a major Channel 4 TV partnership to scale a platform trusted by 400,000+ customers.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
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If your profile’s a match and Chip Financial Ltd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.