You will lead Fortuna Health’s transition into the D2C market by building and owning the performance marketing engine from the ground up. Focusing on paid search, you’ll architect the growth funnel, manage significant budgets, and run high-velocity experiments. This is a hands-on, high-impact role driving the primary acquisition channel for a mission-critical healthcare platform.
Head of Performance Marketing / Paid Acquisition at Fortuna Health
After establishing a dominant B2B presence across 11 states, they are launching their first major D2C expansion. As the Head of Performance Marketing, you’ll own the full paid search stack and build the acquisition engine from scratch to connect millions of families with essential healthcare coverage. This is a high-impact, hands-on role for a builder who wants to own the growth strategy at a well-funded company making a real-world difference.
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Location
New York, United States
Compensation
$180k-$250k + Equity
Company
Fortuna Health
Role overview
Fortuna Health makes modern consumer software for the largest healthcare program in America, serving 80 million+ people. Fortuna is building navigation technology (think “TurboTax” for healthcare) and AI infrastructure to power the next decade of Medicaid and government healthcare.
Backed by a16z, BoxGroup, YC, and advisors / angels including the founders and executives of Abridge, Cityblock, DoorDash, Hex, One Medical, Oscar, Scale AI, Vanta, and ZocDoc.
What you will do
- Architect and execute the end-to-end paid search strategy, primarily focused on Google Ads, to deliver high-intent leads at scale.
- Build a disciplined experimentation engine for ad creative, landing pages, and interactive tools to optimize conversion across the entire funnel.
- Collaborate with senior leadership and operations to report on key metrics like CAC and ROAS, tying marketing spend directly to enrollment outcomes.
Who this is a fit for
- Has at least 4 years of performance marketing experience with a proven track record of scaling paid acquisition in a fast-paced environment.
- Demonstrates mastery of Google Ads and paid search funnels, ideally within regulated industries such as healthcare, fintech, or legal services.
- Thrives in a high-velocity, in-person culture and possesses a builder’s mindset, comfortable moving from high-level strategy to hands-on account execution.
Why this role is remarkable
- Own the entire D2C acquisition strategy from scratch at a well-funded Series A startup backed by premier investors like a16z and Y Combinator.
- Drive meaningful social impact by helping millions of families navigate the complex Medicaid system to ensure they don’t lose vital health coverage.
- Join a high-growth environment with a dominant B2B foundation, now scaling into a massive consumer market with full autonomy over the paid search stack.
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I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Fortuna Health wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.