Join Readdle to lead product marketing for PDF Expert, a category-leading app with over 200 million downloads. You will own the growth strategy, from refining value propositions to executing pricing experiments. This high-impact role requires a blend of strategic positioning and hands-on optimization to drive adoption for a flagship Apple ecosystem product.
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Head of Product Marketing at Readdle
Are you a B2C marketing leader with a passion for the Apple ecosystem? Readdle is looking for a Head of Product Marketing to own the growth and positioning of PDF Expert, their flagship revenue driver with millions of users. This is a rare opportunity to join a profitable, bootstrapped pioneer in the productivity space where you can skip the VC pressure and focus on building exceptional products. You'll lead full-funnel strategies—from refining core narratives to driving high-stakes pricing experiments—at a company that values design quality and long-term impact. If you have 8+ years of experience and a track record in mobile subscriptions, this is your chance to shape the future of digital workflows.
About this role
Role overview
About the company
Readdle
Readdle.com - Bootstrapped and profitable productivity software pioneer
What you'll do
What you will do
- Refine PDF Expert’s value proposition and competitive positioning using deep user research, market insights, and rigorous data-driven analysis.
- Own the conversion and activation roadmap across all platforms, optimizing the user journey to increase lifetime value through rapid experimentation.
- Lead cross-functional go-to-market strategies for new product launches, collaborating closely with Product, Lifecycle, and Customer Insights teams.
Who you are
Who this is a fit for
- Possesses 8+ years of B2C product marketing experience, with a mandatory background in scaling consumer subscription mobile apps on iOS.
- Demonstrates a mastery of storytelling, capable of crafting powerful narratives that distinguish premium digital products in a crowded competitive landscape.
- Exhibits a results-oriented mindset with deep expertise in revenue levers, pricing models, and data-informed decision-making in product-led organizations.
Why this role
Why this role is remarkable
- Lead marketing for a market-dominating flagship product that serves as the company's top revenue driver within a world-class suite of Apple productivity apps.
- Enjoy true autonomy in a bootstrapped, profitable environment with over 250 global employees, free from VC pressure and focused on long-term product craft.
- Work at the intersection of product and growth, owning the full funnel from top-of-market positioning to deep technical paywall and pricing experimentation.
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