Lead the creative evolution of a fast-growing DTC brand during a pivotal rebrand rollout. You will oversee all consumer touchpoints—from high-impact growth campaigns to packaging—while managing a talented team of four. This hands-on leadership role partners with growth teams to ensure emotional storytelling drives commercial success for over 20,000 UK dogs.
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Interim Head of Brand & Creative at Different Dog
Different Dog is looking for a visionary Interim Head of Brand & Creative to lead a major rebrand rollout for their B Corp-certified subscription service. This isn't a caretaker role; you’ll have full autonomy to shape the creative direction for over 20,000 customers across PR, social, and growth campaigns. If you have experience scaling premium consumer brands and want to lead a talented in-house team in a dog-friendly, mission-driven environment, this 6-12 month maternity cover is the perfect high-impact opportunity. Join a fast-growing startup that is genuinely changing how we feed our pets through science-backed nutrition and hand-cooked meals.
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Location
London, United Kingdom
Compensation
£70k-£75k
Company
Different Dog Limited
Role overview
Different Dog Limited specializes in providing customized, freshly cooked meals for dogs using human-grade, locally-sourced ingredients. The company offers subscription-based, hand-cooked dog food tailored to individual dogs' nutritional needs, delivered across the UK, with a focus on pet health, sustainability, and high nutritional standards. It is B Corp certified and manufactures prepared pet foods.
What you will do
- Lead the strategic execution and embedding of the new brand identity across paid media, owned channels, packaging, and internal touchpoints.
- Partner with the Head of Growth to align creative strategy with media investment, ensuring all content is optimized for channel performance and brand distinctiveness.
- Manage and mentor a multidisciplinary team of four, including a Creative Lead and Videographer, while overseeing external agency partners and freelancers.
Who this is a fit for
- Proven experience leading brand and creative strategy for premium DTC or consumer brands like Gousto, Innocent, or Bloom & Wild.
- Exceptional creative taste and judgement with a track record of delivering commercially effective campaigns across both digital and physical touchpoints.
- A collaborative, low-ego leader who is comfortable making fast-paced decisions and working closely with performance marketing teams to drive growth.
Why this role is remarkable
- Take full creative ownership of a major brand platform rollout and identity transition for a high-growth B Corp pet food subscription leader.
- Work in a high-autonomy environment where creative excellence is prioritized over caretaking, allowing you to shape the brand's voice across PR, social, and physical products.
- Join a passionate, dog-friendly culture that balances commercial ambition with a mission to improve canine health through nutritionist-designed, hand-cooked real food.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Different Dog Limited wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.