As the first dedicated Lifecycle Growth Manager at Hormona.io, you will build and scale the CRM function from the ground up. You’ll own the entire customer journey—from lead acquisition and activation to long-term retention—using data and creative messaging to drive engagement across email, push, and in-app channels for millions of users worldwide.
Back to all jobs
Talk to Jack
Learn about Jack
Lifecycle Growth Manager at Hormona
As their first full-time Lifecycle Growth Manager, you'll own the entire customer journey from acquisition to retention, building high-impact CRM programs and shaping the future of femtech alongside a mission-driven team in Stockholm or London to help millions of women take control of their health through data-driven insights and personalized care.
Want to apply for this role?
Jack finds you jobs at companies like Hormona. Talk to Jack to get considered for roles that fit what you're great at.
Location
Stockholm, Sweden
Compensation
75k SEK/month + Equity
Company
Hormona
Role overview
Healthcare15 employeesLondon, United KingdomSeed (VC-backed)
Hormona is a global women’s health and femtech company that develops digital tools and hardware to help women understand, monitor, and improve their hormonal health. Through its flagship hormone-tracking app, Hormona enables users to log menstrual cycles, symptoms, and overall wellbeing, then uses data and algorithmic analysis to identify patterns and provide personalized insights into hormone-related changes. The platform combines evidence-based content and expert-reviewed recommendations from endocrinologists, gynecologists, and nutritionists to support women in managing hormonal imbalances and living in sync with their cycles. In addition to the app, Hormona is developing at-home hormone testing devices, including an estrogen testing device, plus supplements and wellness tests, with the aim of offering real-time hormone tracking and personalized treatment and lifestyle plans for women worldwide.
Backed by Voima Ventures, Supernode Global VC, DLF Ventures, Nascent Invest, Techstars.
What you will do
- Design Lifecycle Journeys: Build and optimize complex, automated nurture and re-engagement flows using behavioral triggers across email, push notifications, and in-app messaging.
- Write High-Impact Copy: Craft compelling CRM content and collaborate on UI/UX product copy that maintains a supportive, empathetic, and on-brand voice for health-conscious users.
- Drive Growth Experiments: Lead the A/B testing roadmap for promotions and lifecycle stages, translating user behavior data into actionable insights to improve conversion and retention.
Who this is a fit for
- Experienced CRM Expert: You have 5+ years of experience in lifecycle or growth marketing, ideally within D2C subscription or consumer health and wellness sectors.
- Technical Proficiency: You are hands-on with CRM platforms like Customer.io and have a deep understanding of behavioral segmentation, multi-channel orchestration, and funnel optimization.
- Startup Mentality: You thrive in fast-paced environments, possess a "unicorn mentality" for problem-solving, and are energized by building processes and MVPs from scratch.
Why this role is remarkable
- End-to-End Ownership: You will replace a part-time consultant to define the strategy, tools, and execution of the entire lifecycle function at a high-growth startup.
- Market-Leading Traction: Join a mission-driven team with $11M+ in funding and a product achieving 80% retention at 12 months across a global user base.
- Product Innovation: Work with a world-first medical technology that delivers quantitative hormone results in 15 minutes, creating a unique data set for personalized growth marketing.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Hormona wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.