As the first marketing hire for a brand new humor-focused gifting venture, you will build a repeatable growth engine from scratch. Working directly with the CPO and CTO, you will translate brand vision into testable hypotheses, running rapid experimentation loops across paid social and digital channels to scale this AI-powered proposition.
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Marketing & Growth Lead at Wonderbly
Are you a high-agency growth marketer looking to build something from zero with the safety net of a global powerhouse? Join a newly launched humorous gifting brand within a B-Corp publishing group recently acquired by Penguin Random House. As the first marketing hire, you'll have a blank slate and a mandate to build a growth engine using AI-powered products. With a £65k–£80k salary and a culture featuring five weeks of remote work, dog-friendly offices in London, and a focus on creative experimentation, this is the perfect role for a D2C expert ready to transition into a leadership path while staying close to the data and the fun.
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Location
London, United Kingdom
Compensation
£65k-£80k
Company
Wonderbly
Role overview
Wonderbly is an online personalized publishing company that specializes in creating high-quality, customized books for children and adults. Founded in 2013 and headquartered in London, UK, the company pioneered a direct-to-consumer publishing model combining proprietary technology with creative design, marketing, and print-on-demand production capabilities. Wonderbly offers a wide range of personalized books that can be customized with names, characters, and special messages for various occasions and themes. The company has sold over 11 million books across 140 countries, with international sales accounting for over 85% of revenues. In 2025, Wonderbly was acquired by Penguin Random House and continues to operate independently while maintaining its entrepreneurial culture and brand identity.
What you will do
- Design and execute rapid experimentation loops across paid media, landing pages, and messaging to identify core growth levers.
- Build the performance marketing playbook from the ground up, establishing early benchmarks and scaling winning creative angles.
- Collaborate with the Publishing team to pressure-test new product ideas in-market before they go into full production.
Who this is a fit for
- 4–8 years of growth marketing experience, specifically scaling acquisition within a D2C or early-stage startup environment.
- Expert-level execution in paid social and digital channels with a proven track record of moving from hypothesis to scale.
- High-agency operator who thrives in ambiguity and uses analytical rigor to turn messy problems into clear, actionable results.
Why this role is remarkable
- Rare opportunity to launch a startup venture from zero with the full financial backing and infrastructure of a global publishing giant.
- Shape a product-led brand that sits at the cutting edge of humorous adult gifting and creative AI technology.
- Direct path to a leadership role as the venture scales, reporting into the VP of Marketing with high autonomy.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Wonderbly wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.