As the first dedicated marketing hire for the brokerage channel, you will build and own the growth engine from the ground up. You will blend demand generation with technical engineering, using AI coding tools to ship site experiments, ABM programs, and lifecycle automation. It is a high-impact role driving submissions through a digitally underdeveloped market.
Marketing Engineer, Brokerage Growth at Withshepherd
We are looking for a technical growth marketer who is AI-pilled and ready to use tools like Cursor to build ABM programs, lifecycle automation, and high-converting funnels from scratch. If you have 4-8 years of demand gen experience and want to own the full growth stack for a market-leading insurtech backed by Spark Capital and Y Combinator, this high-impact role is your next big move.
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Location
New York City and San Francisco, United States
Compensation
$145k-$190k + Equity
Company
Shepherd
Role overview
AI-native commercial insurance
Shepherd is an AI-native commercial insurance platform transforming how high-hazard industries get covered. Our mission is to make risk frictionless for the builders and operators shaping the physical world — protecting progress from concept through construction and into decades of operation.
What you will do
- Own end-to-end paid media and ABM strategy, designing audience-specific campaigns that convert broker activations into high-value insurance submissions.
- Build and maintain the technical growth stack, including outbound infrastructure, signal-based lifecycle triggers, and marketing automation to orchestrate broker touchpoints.
- Optimize the conversion funnel by shipping landing pages, structured data for AI search, and experimentation frameworks to increase lead velocity.
Who this is a fit for
- Brings 4-8 years of experience in growth marketing or demand generation at a fast-moving B2B startup, preferably within fintech or insurtech.
- Possesses a Growth Engineer mindset, actively using AI coding tools like Cursor or Claude Code to build technical marketing solutions without engineering support.
- Demonstrates high agency and a bias toward action, with a track record of running data-driven experiments and building attribution systems from scratch.
Why this role is remarkable
- Join a well-funded Series B startup at the intersection of AI and insurance, a massive underserved market ripe for disruption by autonomous underwriting.
- Enjoy high autonomy as the first marketing hire for this channel, reporting directly to the Head of Marketing with the power to shape the growth stack.
- Work in an AI-pilled environment where you are encouraged to build your own tools and automate complex workflows using Cursor and Claude Code.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Shepherd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.