As Aspire Project’s first marketing hire, you will own the entire function end-to-end to drive user growth. You’ll transform a 23,000-student school pipeline into a thriving community, craft viral short-form content, and build campus ambassador loops. This is a high-ownership, part-time role reporting directly to the founders to scale our pre-launch traction.
Marketing Lead at Aspire Project
Aspire Project is revolutionizing financial literacy for Gen Z, building an AI-powered platform backed by industry leaders from Barclays and ClearScore. As our first Marketing Lead, you'll own the zero-CAC growth engine for a product with 23,000+ students already in the pipeline. This part-time, high-impact role gives you total ownership over organic social, content creation, and ambassador programs as we scale to our first 10,000 users. If you've personally grown a social audience and want to shape how a generation manages their money and careers, join us at the ground floor.
What's the next step?
Jack finds you jobs at companies like Aspire Project. Talk to Jack to get considered for roles that fit what you're great at.
Location
London, United Kingdom
Compensation
£1k per month (part-time) + Equity
Company
Aspire Project
Role overview
Aspire makes your goals real - by building the AI-enabled platform combining wealth optimisation, financial planning, and career coaching into one interlinked system. Young people today have more vivid images of the life they want than any generation before them - they know they want to own a home, feel financially free, build a career they are proud of - what they have never had is the map from here to there. Unlike every competitor that starts with what you spent, Aspire starts with where you are going, connecting prospective financial and career planning with open banking-powered spending intelligence to walk you every step of the way. Backed by an advisory board spanning a Barclays MD, a YC alumna, and a Forbes 30 Under 30 founder, endorsed by the former Group CEO of HSBC, and featured in national publications including The Times, Aspire has shown 96% voluntary retention from its alpha cohort, with users returning daily.
What you will do
- Film and distribute viral short-form content to grow Aspire Project’s social accounts well beyond the current 500,000+ organic view milestone.
- Design and execute campus ambassador programs and referral loops to turn the existing schools channel into a self-sustaining growth engine.
- Set the comprehensive marketing strategy and brand voice, then personally execute everything from creative production to data-driven performance analytics.
Who this is a fit for
- Proven track record of personally growing an organic social audience for a brand, side project, or personal account to significant scale.
- Deep understanding of the UK Gen Z and young adult audience, specifically regarding their challenges with money, careers, and financial literacy.
- Highly entrepreneurial mindset with the ability to move fast and work independently without hand-holding in a fast-paced, early-stage startup environment.
Why this role is remarkable
- True ground-floor opportunity as the first marketing hire, with a clear pathway to Head of Marketing or CMO roles as the company scales.
- Impressive pre-launch traction including 500k+ social views, a 23,000+ student school pipeline, and backing from fintech legends at Barclays and ClearScore.
- High-autonomy, part-time structure that rewards results over hours, offering significant early-employee equity and a chance to define a brand for millions of young people.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Aspire Project wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.