As the founding Marketing Lead for the U.S. West Coast, you will own the regional market entry strategy from the ground up. You’ll drive foot traffic for two new San Francisco stores through integrated digital performance, influencer ecosystems, and community partnerships, scaling Chahalo from a new opening to a local neighborhood institution.
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Marketing Lead at Chahalo
Chahalo, a global bubble tea sensation with a cult following in Asia, is landing on the West Coast, and they need a founding Marketing Lead to own the San Francisco launch. This is a high-autonomy role where you’ll build the regional strategy from scratch—from influencer seeding and paid social to university partnerships and grand opening events for two new pilot stores. If you have 5+ years of experience scaling F&B or retail brands and want to lead the expansion of a $4B+ category brand, this is your chance to build a neighborhood institution in the Bay Area.
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Location
San Francisco, United States
Compensation
$150k-$190k + Equity
Company
Chahalo
Role overview
Chahalo is a global bubble tea brand with established locations across multiple international markets. We are currently expanding in North America, with active stores in Canada and New York, and are now entering the U.S. West Coast market. San Francisco will serve as our first West Coast launch city, with two pilot stores opening soon. Our ambition is to build a culturally relevant, community-driven, and digitally strong brand presence that resonates with diverse urban audiences.
What you will do
- Develop and execute the West Coast marketing roadmap, localizing global brand positioning for Gen Z and multicultural urban audiences in the Bay Area.
- Lead end-to-end digital growth, managing Instagram, TikTok, and influencer seeding to drive measurable store visits and a robust UGC flywheel.
- Plan high-impact grand opening campaigns, including VIP nights and collaborations with local universities, creators, and lifestyle brands like UC Berkeley.
Who this is a fit for
- Has 5+ years of marketing experience with a proven track record of launching or scaling physical retail or F&B brands in the U.S.
- Demonstrates deep expertise in digital performance marketing, paid social (Meta/TikTok), and driving foot traffic through localized influencer and community networks.
- Is based in the Bay Area with an existing network and preferably bilingual skills in English and Mandarin or Cantonese to navigate global HQ dynamics.
Why this role is remarkable
- Own the entire West Coast market entry for a global brand with a cult following, moving from zero to a neighborhood institution.
- Bubble tea is a $4B+ category in the U.S., and you have the rare opportunity to claim cultural dominance in the SF market.
- Enjoy high autonomy as a founding regional leader, reporting directly to North America leadership with the ability to scale your own team.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Chahalo wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.