As the first marketing hire at NaroIQ GmbH, you will own the end-to-end brand narrative, PR, and demand generation. Reporting directly to the CEO, you’ll define how the world perceives their ETF infrastructure and AI-driven workflows, building a scalable marketing engine from scratch to support rapid enterprise growth and senior hiring.
Marketing Lead at NaroIQ GmbH
NaroIQ GmbH is transforming the European fund industry, and they need a first marketing hire to tell that story. Backed by $10m from General Catalyst and Redstone, this remote-first fintech provides the digital infrastructure for firms like ABN AMRO to scale their ETF operations. As Marketing Lead, you’ll report to the CEO and own everything from PR and brand identity to employer branding. This is a hands-on role for a German-speaking B2B expert who wants to define a new category in finance. If you’re ready to move away from rigid playbooks and lead a greenfield function with high ownership and equity, NaroIQ GmbH is the place to be.
What's the next step?
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Location
Remote
Compensation
Not Disclosed
Company
NaroIQ GmbH
Role overview
NaroIQ GmbH is a Cologne-based financial technology company that provides ETF issuance and fund infrastructure for European asset managers, capital management companies, banks, insurers, and other ETF initiators. Its modular platform automates end-to-end fund and ETF operations, including data management, fund administration, portfolio management, index services, and market integration, enabling clients to launch and manage ETFs and investment funds without building extensive operational or regulatory infrastructure themselves.
What you will do
- Lead PR and Media Relations: Build a network of tier-1 journalists to secure placements in Handelsblatt, Bloomberg, and FT, positioning NaroIQ GmbH as the industry thought leader.
- Execute Brand and Content Strategy: Create a high-quality visual and verbal identity across all surfaces, from the website and pitch decks to high-cadence founder-led LinkedIn presence.
- Drive Demand and Employer Brand: Build inbound growth motions like SEO while crafting a careers narrative that pulls in world-class senior engineering and operational talent.
Who this is a fit for
- Experienced B2B Marketer: 2–5 years of experience in fintech, enterprise SaaS, or AI, with a proven track record of building category narratives for moving products.
- Bilingual Communicator: Native-level fluency in both German and English is essential for navigating the DACH financial market and establishing international media relationships.
- Self-Directed Builder: A structured individual contributor who thrives with high ownership in remote environments and is excited about drafting content and designing strategy personally.
Why this role is remarkable
- True Greenfield Ownership: As the first marketing hire, you have no legacy playbook and full autonomy to define the brand, positioning, and marketing strategy from the ground up.
- Strong Backing & Traction: With over $10m raised from General Catalyst and Redstone, NaroIQ GmbH is already powering ETFs for major clients including DZ Bank and ABN AMRO.
- Shape a New Category: You will be at the absolute forefront of the shift toward digital ETF infrastructure and AI-regulated workflows, defining the narrative for the future of fund operations.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and NaroIQ GmbH wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.