As the Marketing Lead for the UAE, you will be the primary engine for Osome’s regional growth. You will own the entire marketing funnel from lead generation to client retention, managing the regional P&L and optimizing CAC. This high-autonomy role requires a full-stack marketer who can bridge high-level strategy with hands-on execution.
Marketing Lead - UAE at Osome
Osome is redefining the back office for the next generation of UAE entrepreneurs, and they need a high-autonomy Marketing Lead to build the regional engine from the ground up. You’ll own the entire funnel—from Free Zone incorporation to long-term accounting clients—while managing high-impact partnerships with banks like Wio and Emirates NBD. If you are a data-driven "full-stack" marketer with 6-8 years of experience who can balance regional strategy with hands-on campaign execution, this is your chance to lead a market for a global fintech leader.
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Location
Dubai, United Arab Emirates
Compensation
Not Disclosed
Company
Osome
Role overview
Osome is a fintech and online bookkeeping/accounting company that automates financial and administrative tasks for entrepreneurs and small-to-medium businesses. Its services include bookkeeping, accounting, tax filing, company formation and registration, annual returns, corporate secretary services, payroll management, and related business administration. The company positions its software-plus-accountant offering as a way for businesses to reduce manual paperwork and focus on growth, with a particular specialization in e-commerce businesses and operations across Singapore, Hong Kong, the United Kingdom, and other markets.
What you will do
- Lead the Go-To-Market strategy for UAE-specific product features, including Corporate Tax filing modules and localized VAT tools, ensuring Osome speaks the local market’s language.
- Architect and execute integrated demand generation programs across digital channels, influencer partnerships, and field events to accelerate pipeline and revenue impact.
- Design automated “Founder Journeys” using tools like HubSpot to nurture leads through the complex decision-making process of business setup and long-term financial management.
Who this is a fit for
- Brings 6-8 years of experience in field and partner marketing within the SaaS or tech industry, with a deep understanding of the UAE’s Free Zone and Mainland nuances.
- Possesses technical hands-on depth with Meta platforms and CRM automation, capable of setting up A/B tests and attribution models without relying on external agencies.
- Exhibits a data-driven startup mentality with a bias for action, excelling in fast-paced environments where measuring LTV/CAC ratios and conversion rates is second nature.
Why this role is remarkable
- Build a regional marketing function from the ground up for a well-funded Series B fintech that has already raised ~$63M to disrupt the accounting space.
- Direct impact on the UAE startup ecosystem by establishing strategic partnerships with major financial institutions like Wio and Emirates NBD and hubs like Hub71 and ADGM.
- Enjoy high autonomy in a player-coach role where you own the regional marketing P&L and have the creative freedom to define Osome’s voice in the Middle East.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Osome wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.