You will spearhead the launch of a premium AI-native consumer brand within an established FMCG group. Combining startup agility with industrial scale, you’ll define the brand identity, build a community-driven marketing engine, and lead D2C and e-commerce growth. This is a rare 0-to-1 opportunity for an entrepreneurial leader to shape a market challenger.
Marketing Leitung at innovative consumer brand venture
Launch a premium challenger brand from scratch! We're looking for a Marketing Lead to build an AI-native consumer venture within an established FMCG powerhouse. You'll have the creative freedom of a startup with the production muscle of an industry leader. If you have a background in top-tier FMCG brand management and a passion for D2C growth, this is your chance to build a market leader without the typical VC constraints. Own the brand story, build the community, and scale a product from zero to major retail listings in this unique intrapreneurial role.
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Location
Remote, Germany
Compensation
€100k-€130k + Bonus
Company
Confidential company
Role overview
About the company
Innovative consumer brand venture
What you will do
- Develop and execute the complete brand strategy, including positioning, naming, design, and storytelling for a new premium consumer line.
- Build and manage a community-first marketing engine focused on social media, creator partnerships, and D2C customer relationship management.
- Oversee the entire marketing P&L and budget, driving initial pull-demand through digital channels before expanding into physical retail.
Who this is a fit for
- Proven track record in FMCG brand management at top-tier consumer goods companies combined with agile startup or D2C experience.
- Hands-on expertise in digital growth, including e-commerce platforms like Amazon, performance marketing, and AI-assisted content creation.
- Entrepreneurial mindset with the ability to act as a player-coach, balancing strategic vision with high-speed execution and technical proficiency.
Why this role is remarkable
- Founding role with the autonomy of a startup and the robust production, R&D, and logistics infrastructure of an established industry leader.
- AI-native approach to marketing, leveraging cutting-edge tools for content production, creative testing, and performance optimization from day one.
- High-impact visibility with a clear path to retail scaling across major European drugstores and e-commerce platforms without VC-driven pressure.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Confidential company wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.