This is a full-stack role for a creative who lives at the intersection of production, strategy, and media buying. You will own the entire performance funnel, from generating AI-driven video and imagery to managing million-dollar budgets in Meta Ads Manager, obsessively testing hooks and creative to drive scalable growth for a disruptive fintech product.
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Learn about Jack
Performance Creative at Sugarwallet
Are you a creative who can both build the ad and buy the media? This innovative London fintech is looking for a full-stack Performance Creative to lead their growth engine. You will leverage cutting-edge AI tools like Sora and Kling to produce scroll-stopping video, while owning the strategy and execution within Meta Ads Manager. If you are obsessed with CPA, thumbstop rates, and building the future of financial freedom through disruptive creative, this is your chance to own the entire funnel from end-to-end at a high-growth startup.
About this role
Role overview
About the company
Sugarwallet
Finance1-50 employees
We are Sugar. We're a pre-seed stage startup.
We're building an innovative fintech startup designed to help people escape the stress of living paycheque to paycheque. By offering a "done-for-you" financial concierge service, we optimise every area of customers' financial lives—from negotiating better rates on insurance and loans, restructuring debts, and finding discounts on daily expenses like eating out and dog food, to intelligently managing credit and mortgages.
Our goal is simple yet transformative: to return 20% or more of our customers' income directly back into their pockets each year, enabling financial security, stability, and freedom without requiring significant lifestyle sacrifices.
We've raised rounds of investment from prolific angels, ex Wise, Canva, Robinhood, Google, KPMG and more.
What you'll do
What you will do
- Produce high-performing video and image assets using a mix of AI generation (Sora, Kling, Midjourney), self-shot content, and managed UGC creators.
- Build, launch, and optimize paid social campaigns in Meta Ads Manager, managing structures, bidding, and budgets against strict CPA and ROAS targets.
- Map customer behavior and psychological triggers to develop a structured creative testing roadmap, analyzing thumbstop and hold rates to iterate on winning hooks.
Who you are
Who this is a fit for
- 2 to 3 years of hands-on experience in paid social creative strategy and media buying, specifically scaling Meta Ads campaigns in a DTC or fintech environment.
- At least 6 months of technical proficiency producing AI-generated video (Sora, Seedance, Kling) and a strong portfolio demonstrating native, scroll-stopping content.
- Mastery of post-production tools such as CapCut, Premiere, or DaVinci, combined with a deep understanding of direct-response copywriting and customer psychology.
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Why this role
Why this role is remarkable
- Full creative autonomy to move from concept to live ad in hours, leveraging cutting-edge AI video tools like Sora, Kling, and Seedance to disrupt traditional ad production.
- Direct impact on a mission-driven product designed to eliminate the stress of living paycheck to paycheck by returning significant income to everyday people.
- High-velocity testing environment where you own the strategy and the spend, allowing you to master both the art of storytelling and the science of algorithmic scaling.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.