Performance Marketing Manager at Nexford University
- Location
- Remote (United States)
- Compensation
- $135k
Nexford University is hiring a Performance Marketing Manager to drive North American enrollment. With a target salary of $135k, this remote role offers the chance to own B2C paid media strategy across Google, Meta, and LinkedIn. You won't just manage ad spend; you'll follow performance deep into the funnel, partnering with Sales and Admissions to optimize lead-to-enrollment conversion.
If you're an analytical marketer who loves testing creative and scaling demand in the higher-education space, this is your chance to lead high-impact initiatives at a growing online university. You will use AI tools to boost efficiency while maintaining total accountability for campaign results.
What's the next step?
Nexford University are hiring from Jack's network. Talk to Jack for free and get a direct introduction to the team, if a good fit.
Role overview
Nexford University is seeking a hands-on Performance Marketing Manager to own North American B2C paid media strategy and execution. You will manage full-funnel performance across Google Ads, Meta, and LinkedIn, collaborating with Sales and Admissions to convert qualified leads into enrollments. This role combines technical execution with strategic ownership of lead quality and nurture initiatives.
About Nexford University
Education · 100+ employees
Nexford University is an American AI native university licensed in Washington DC, offering 100% online, accredited degree programs that follow a competency-based learning model. It provides affordable, flexible, tech-driven and AI-enabled education focused on practical skills aligned with employer needs, enabling social and economic mobility through high-quality, dynamic online programs designed for the global workplace.[1][4][7]
What you will do
- Plan, launch, and optimize high-budget B2C campaigns across Google Ads, Meta, and LinkedIn to drive qualified demand and enrollment.
- Monitor the end-to-end journey from lead generation to application completion, coordinating with cross-functional teams to eliminate funnel friction.
- Develop data-driven creative briefs and collaborate with the Creative team to produce high-performing assets and conversion-optimized landing pages.
Who this is a fit for
- At least four years of hands-on B2C performance marketing experience, specifically managing paid campaigns for U.S. audiences.
- Deep technical proficiency in Google Ads, Meta Ads, and CRM platforms like HubSpot, with a focus on downstream conversion efficiency.
- Proven ability to navigate ambiguity and communicate trade-offs while managing complex projects and external vendor relationships.
Why this role is remarkable
- Direct impact on North American enrollment results, with full ownership of a $135k individual contributor role.
- Join a highly creative and innovative marketing team at an online university disrupting traditional higher education models.
- Strategic cross-functional exposure, working directly with Sales, Admissions, and Marketing Operations to solve complex funnel challenges beyond the ad platform.
How Jack & Jill work together
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Nexford University wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.