As Performance Marketing Manager, you will lead the B2B paid acquisition strategy to scale our dental technology platform. You will own the full funnel—from paid social and PPC to emerging AI-driven search—targeting HR leaders to drive high-quality leads. This is a senior, hands-on role focused on building a scalable revenue engine.
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Performance Marketing Manager at Tooth Fairy Healthcare Ltd
Join a multi-award-winning dental technology startup that's already generating millions in revenue and transforming employee health benefits. We are looking for a senior Performance Marketing Manager to own our B2B acquisition engine, targeting HR leaders through paid social, PPC, and emerging AI search channels. If you have 5+ years of experience and a passion for driving measurable pipeline growth in a fast-scaling environment, this high-impact remote UK role offers the autonomy to build a function from the ground up.
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Location
Remote (United Kingdom)
Compensation
Not Disclosed
Company
Tooth Fairy Healthcare Ltd
Role overview
Healthcare
Toothfairy is a digital dentistry platform that offers emergency dental care, teeth straightening, whitening services, and on-demand consultations through a mobile app, connecting patients with dentists for 24/7 supervision and treatments.[1][2][3][5]
What you will do
- Develop and scale sophisticated paid social campaigns on LinkedIn and Meta, specifically targeting HR Directors and C-suite stakeholders at enterprise companies.
- Own and optimize the PPC strategy across Google Ads and high-intent search platforms, ensuring alignment between keyword strategies and landing page conversion.
- Pioneer acquisition strategies for emerging AI-driven and generative search environments to maintain a competitive edge in the evolving digital landscape.
Who this is a fit for
- 5+ years of experience in B2B performance marketing with a proven track record of scaling paid social and search campaigns that drive revenue.
- Essential experience selling into HR, people leaders, or benefits teams, ideally within the health-tech or employee wellbeing sectors.
- Highly analytical professional with a deep understanding of long B2B sales cycles, multi-touch attribution models, and commercial ROI accountability.
Why this role is remarkable
- Join a multi-award-winning dental technology company that has already achieved millions in revenue and is disrupting the traditional employee benefits market.
- High-impact, senior-level ownership where you will build and scale the performance marketing function from the ground up with significant strategic influence.
- Direct contribution to a product that improves global oral health by connecting employees with on-demand dental care via innovative HR partnerships.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
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What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Tooth Fairy Healthcare Ltd wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.