As PPC Lead, Marketplaces at PetLab Co., you will own the paid media strategy across Amazon, Walmart, and Chewy. You will manage $2M+ in annual budgets, driving growth through Sponsored Products, Brands, and Display. This senior individual contributor role offers the autonomy to set the agenda for one of the company's most critical growth engines.
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PPC Lead, Marketplaces at PetLab Co.
PetLab Co. is the world leader in DTC pet supplements, boasting 9-figure revenue and a community of 5 million happy dogs. We are looking for a Senior PPC Lead to own and accelerate our most important growth engine: marketplaces. Managing a $2M+ annual budget, you’ll spearhead our strategy across Amazon Ads, Walmart, and Chewy. This is a rare opportunity for a senior operator to move the needle at a profitable, scaling brand. If you’re a hands-on expert in ROAS and TACoS who wants to define the paid media agenda for a global category leader, this hybrid London role is for you.
About this role
Role overview
About the company
PetLab Co. is a pet-wellness brand founded in 2018 in London by Chris Masanto and Damian Grabarczyk. It provides science-backed supplements, treats, and accessories primarily for dogs, focusing on areas such as immune support, joint care, gut health, dental hygiene, probiotics, and allergy support. The company aims to educate pet parents on building healthy habits for their pets and deliver premium, vet- and nutritionist-formulated products to enhance pet health and quality of life. PetLab Co. serves both DTC and B2B channels, has scaled to over $200M in revenue with a team of around 200 people across five continents.
What you'll do
What you will do
- Develop and execute the paid media strategy for Amazon and other marketplaces, managing multi-million dollar budgets across Sponsored Products, Brands, and Display.
- Lead a structured experimentation roadmap, conducting A/B tests on creative, bidding, and landing pages to continuously optimize ROAS and TACoS.
- Partner cross-functionally with Creative and Retail teams to brief high-performing assets and ensure listing quality aligns with paid media investment.
Who you are
Who this is a fit for
- Has 5+ years of experience managing large-scale Amazon Ads budgets ($2M+ annually) with deep fluency in 3P Seller Central and Amazon DSP.
- Demonstrates strong commercial instincts with a proven track record of improving key metrics like ROAS, TACoS, and overall marketplace profitability.
- Functions as a senior self-starter who can transition seamlessly between high-level strategy and hands-on execution without requiring a supporting team.
Why this role
Why this role is remarkable
- Own the paid media strategy for a profitable, 9-figure revenue brand that is the global leader in the DTC pet supplement space.
- Command significant budgets (over $2M annually) across Amazon Ads, with direct influence over scaling the brand’s footprint on Walmart and Chewy.
- Join a high-performing, fast-moving team where marketplace growth is a top strategic priority, offering rapid career progression and high levels of autonomy.
Jack & Jill
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Meet Jack
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
How does this work?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If it’s a match and the company wants to meet you, they’ll make the intro. In the meantime, if you’d like, Jack will send you excellent alternatives.