As the first marketing hire at Liminal Finance LTD, you will own the brand’s top-of-funnel presence across Twitter, Reddit, and WhatsApp. You will craft compelling narratives around borderless finance, produce programmatic Remotion videos for feature launches, and orchestrate global announcements. This high-autonomy role is essential for scaling our user base of digital nomads and remote workers.
Product Marketing Specialist at Liminal Finance LTD
Join Liminal Finance LTD as their first marketing hire and shape the voice of a borderless USDC money app. If you’re a storyteller who can bridge the gap between self-custody and mainstream adoption using tools like Remotion, this is your chance to build a fintech brand from the ground up alongside founders from JP Morgan and Crypto.com.
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Location
London, United Kingdom
Compensation
Not Disclosed
Company
Liminal Finance LTD
Role overview
Liminal enables you to invest and manage money effortlessly, just by talking. Join a team that aims to democratise finance by giving everyone access to an agentic private banker. Their financial agent, Nim, can already move money across currencies, savings, joint accounts and US equities. Live in 30 countries, this is a global team that conducts in-person launches in the US, EU and LATAM.
What you will do
- Develop and execute a comprehensive social media strategy focused on Twitter/X and Reddit to build brand awareness and drive top-of-funnel growth.
- Build and nurture active WhatsApp communities for international users, turning technical product updates into accessible and exciting narratives for global citizens.
- Create programmatic Remotion videos and coordinate multi-channel feature launches to showcase how Liminal Finance LTD makes traditional banking feel effortlessly global.
Who this is a fit for
- Demonstrates deep cultural fluency in crypto Twitter and Reddit, with a proven track record of creating content that resonates with web3 and fintech audiences.
- Possesses technical aptitude for video production, specifically with React-based tools like Remotion, or the ability to quickly master programmatic video creation.
- Thrives in early-stage startup environments, exhibiting the autonomy to build marketing processes from zero and the storytelling skills to simplify complex self-custody concepts.
Why this role is remarkable
- Join a high-growth fintech backed by the Oxford Seed Fund and prominent angels from Crypto.com and Gnosis, operating within the prestigious Coinbase Base Batches programme.
- Take complete ownership of the marketing function from scratch, defining how a disruptive self-custodial financial product is perceived by thousands of global users.
- Work directly with founders who bring deep expertise from JP Morgan’s core banking systems and the legal foundations of Gnosis Pay and Crypto.com.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Liminal Finance LTD wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.