You will lead the strategic development and hands-on execution of Account-Based Marketing for tier-one accounts. By bridging the gap between strategy and field execution, you'll drive high-value engagement across complex enterprise buying groups. This role is pivotal in scaling a critical marketing function within a secure, ISO-certified AI innovation environment.
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Senior ABM & Field Marketing Manager at Breathe HR
Are you a commercial marketer who measures success by pipeline, not MQLs? Join an AI-first HR tech group as a Senior ABM & Field Marketing Manager and own the strategy for tier-one accounts across multiple brands. You'll work at the cutting edge of HR technology, helping an organization become one of the first in the UK to achieve ISO 42001 certification for responsible AI. From executive roundtables to AI-driven personalization at scale, you will have the autonomy to build a critical function and directly impact revenue for a growing multi-brand scale-up in London or Horsham.
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Location
London, United Kingdom
Compensation
£75k-£80k + Company Bonus
Company
Breathe HR
Role overview
Breathe HR is a cloud-based HR software solution designed to help small and medium-sized businesses (SMEs) with up to 250 employees streamline their human resources administration. Founded in 2012, the company provides intuitive, easy-to-use tools that help businesses reduce HR admin time, improve employee engagement, manage leave requests, and focus on supporting their people. The software is used by more than 9,000 businesses and charities in the UK, with over 190,000 employees in the system. Breathe offers 40+ features including time-off management, HR administration tools, and employee communication features. The company operates through a partner network of over 500 HR consultants.
What you will do
- Design and execute 1:1 and 1:few ABM campaigns tailored to Tier 1 strategic accounts, including executive events and bespoke content.
- Act as a strategic partner to mid-market and enterprise sales teams, participating directly in pipeline reviews and account planning sessions.
- Orchestrate field marketing programs across key sales territories to build deep relationships with priority stakeholders and buying groups.
Who this is a fit for
- 5+ years of B2B marketing experience with a proven track record in ABM, field marketing, or demand generation within complex environments.
- Commercially minded professional who prioritizes pipeline impact and revenue outcomes over traditional volume-based marketing metrics.
- Tech-savvy executor comfortable using AI tools for research, content generation, and multi-channel campaign orchestration.
Why this role is remarkable
- Lead AI adoption in HR tech by utilizing cutting-edge tools to automate personalization and message testing at an enterprise scale.
- Join a pioneering organization aiming to be among the first in the UK to achieve ISO 42001:2023 certification for responsible and secure AI.
- High-impact visibility reporting to an experienced Head of Demand Gen while owning the GTM strategy for major brands like Rotageek and ELMO UK.
How Jack & Jill work together
I get to know what you’re great at, then find roles you’d never find yourself.Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
I recruit from Jack’s network and make the intro when I spot a great match.And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Jack gets to know what you're great at and what you want next, then searches 15 million jobs daily and helps you discover roles at companies like this.
Meet Jack
What happens next?
Jack’s an AI agent for job searching and career coaching. He works for you.
Jill is the AI recruiter working for the company. She recruits from Jack’s network.
If your profile’s a match and Breathe HR wants to meet, Jill will make the intro. In the meantime, Jack will send you excellent alternatives.